I still would argue that an NCAA franchise is not food, and the FCC regulations and trademark/copyrights that apply for rebroadcasting (on govt leased airwaves) is not an equivalent for reselling privately owned property legally obtained.
But, I concede to you point even if I am not convinced it applies here. How many times a year must a elementary school kid set up his candy stand selling bags of M&M’s before it is called a business where Mars Confectionery comes and drags him into court?
As later pointed out, the kid using KK in his business name online is the more clear infringement.
Doesn’t matter. The trademark is the NAME and LOGO and SLOGAN. Not the product. If he’d resold that as just donuts, no box, no logo, no mentioning of the brand he’d have been fine. Bring in trademarked words and pictures you’re in violation.
Actually the Mars company is usually involved in those things. Gives money to schools. Gets kids hooked on candy. It’s a win win.