But if you want to sell your products to men then make no apologies for men being men. We have ads for men that will make you money. "
Posted on 01/15/2019 7:40:45 PM PST by TigerClaws
New Gillette ad 'We Believe: The Best Men Can Be' has caused firestorm for tackling theme of 'toxic masculinity'
It was directed by Kim Gehrig, an Australian-born and London-based ad director who has previously shot commercials for Uber, Gap and UK's John Lewis
Her ad for feminine hygiene firm Libresse - known as Bodyform in the UK - featured singing female genitals
Other work includes a short film suggesting Australian men turned to bodybuilding because of bullying
Somesuch's previous work includes an unsparing look at periods with the hastag #BloodNormal She has tweeted anti-Trump messages and spoken of her pride about giving female directors 'a fair shot'
By Ruth Styles For Dailymail.com
Published: 19:26 EST, 15 January 2019 | Updated: 21:50 EST, 15 January 2019
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The director behind Gillette's controversial new ad is a woman whose past work includes an ode to female genitals and a short film that explores 'toxic masculinity' featuring a protagonist whose life crumbles when he becomes addicted to steroids.
The Gillette ad, called 'We Believe: The Best Men Can Be', takes aim at bullying and sexual harassment and has been viewed more than four million times on YouTube around the world, although it is only being shown fully in the U.S.
But while it has amassed 85,000 likes, it has also racked up 347,000 dislikes with some of the 98,657 comments below accusing it of being 'anti-male and anti-white' and of 'spreading pure propaganda and indoctrination.'
Kim Gehrig, the director of the new ad, is an Australian mother-of-two who lives in London, England, and has a lengthy history of taking aim at social ills through her work.
(Excerpt) Read more at dailymail.co.uk ...
I found cheap Dollar Store house brands work just as well as Gillette. Half the price of Gillette.
Reminds me of when Dicks Sporting Goods whizzed in the face of their customers by implementing its own form of gun control. As I understand it, Dicks has since closed 84 stores. Gillette just whizzed in the faces of its man customers. I presume that Gillette (P&G) will feel its mistake in short order.
I am switching to Harry's. Gillette can stuff their feminist, anti-male agenda up their front h*le and sell leg hair razors to their soy-boys.
But if you want to sell your products to men then make no apologies for men being men. We have ads for men that will make you money. "
The whole New Coke thing ultimately worked out very well for Coke, strangely enough. New Coke itself was a disaster, but the whole thing brought a lot of people back to Coke proper.
That’s a good choice since you could then observe her making it. I sure wouldn’t trust her if she was out of sight in the kitchen.
I wouldn’t buy another Gilette product if they dropped the price to a penny.
Let them make their money selling razors to metrosexuals and she-men.
Good question. I don’t know the answer to that.
Kinda cute for a disgusting psychopath.
You knew it was fembots or faggots
But she looks like a woofer in other pics.
LOL
“Heard on TV Gillette said they aren’t backing down.”
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Their corporate headquarters can go up in flames for all I care, and the same goes for that Aussie/Limey Kim broad.
Made me laugh!
after 55 years I’m done with gillette
I never paid much attention to the brand of razor’s I buy.
But they taught me to avoid Gillette for life.
Gillette’s competition needs to formulate an counter ad to this.....
Last week I ran out of old timey single edge Schick injector blades. I then forgot to add them to the shopping list. So, I scrounged around in the back of the drawers and found a freebie Gillette razor - the kind they put in your mailbox.
I shaved with it and it was OK. When this hubbub ensued, I went and looked for a date on this Gillette freebie. A coupon on the box had an expiration date in 1993. Since I’ve been using that Schick razor for decades, it’s possible I had never previously used any Gillette product.
For sure that’s the last time anything Gillette will touch my hide.
“Gillette says they aren’t backing down”.
LOL!!
Yeah, well that ain’t how it works. Only someone dumb enough to greenlight an ad campaign like that in the first place would say that.
See, the idea in advertising generally is to get more people to buy your product. If, on the other hand, your advertisement instead insults your customers, causes widespread indignation and outrage, and results in your customers to say “No, F You, I’ll Never, Ever Buy Your Product Again” Guess what? Your ad campaign sucks.
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