“Gillette says they aren’t backing down”.
LOL!!
Yeah, well that ain’t how it works. Only someone dumb enough to greenlight an ad campaign like that in the first place would say that.
See, the idea in advertising generally is to get more people to buy your product. If, on the other hand, your advertisement instead insults your customers, causes widespread indignation and outrage, and results in your customers to say “No, F You, I’ll Never, Ever Buy Your Product Again” Guess what? Your ad campaign sucks.
I’ll have to switch to dollar shave or Harry’s or whatever company it is.
I am so deeply tired of this crap. These women are sick and Gillette is run by idiots.
Screw them.
Your post is spot on.
Spot on.