Posted on 01/15/2019 7:40:45 PM PST by TigerClaws
New Gillette ad 'We Believe: The Best Men Can Be' has caused firestorm for tackling theme of 'toxic masculinity'
It was directed by Kim Gehrig, an Australian-born and London-based ad director who has previously shot commercials for Uber, Gap and UK's John Lewis
Her ad for feminine hygiene firm Libresse - known as Bodyform in the UK - featured singing female genitals
Other work includes a short film suggesting Australian men turned to bodybuilding because of bullying
Somesuch's previous work includes an unsparing look at periods with the hastag #BloodNormal She has tweeted anti-Trump messages and spoken of her pride about giving female directors 'a fair shot'
By Ruth Styles For Dailymail.com
Published: 19:26 EST, 15 January 2019 | Updated: 21:50 EST, 15 January 2019
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The director behind Gillette's controversial new ad is a woman whose past work includes an ode to female genitals and a short film that explores 'toxic masculinity' featuring a protagonist whose life crumbles when he becomes addicted to steroids.
The Gillette ad, called 'We Believe: The Best Men Can Be', takes aim at bullying and sexual harassment and has been viewed more than four million times on YouTube around the world, although it is only being shown fully in the U.S.
But while it has amassed 85,000 likes, it has also racked up 347,000 dislikes with some of the 98,657 comments below accusing it of being 'anti-male and anti-white' and of 'spreading pure propaganda and indoctrination.'
Kim Gehrig, the director of the new ad, is an Australian mother-of-two who lives in London, England, and has a lengthy history of taking aim at social ills through her work.
(Excerpt) Read more at dailymail.co.uk ...
“Just switched to Harry’s today.”
Today is a new day and maybe you can un-switch. They’re more flaming lib than Gillette. VERY pro homosexual. Pro abortion. Anti Second Amendment.
We should do something similar to what the ‘youth’ does at times. Organize a mass of people, maybe 100 or so, enter Walmart, identify the Gillette products (we’d want to do some prior recon), and then sweep them off the shelves, on to the ground. And then leave.
It wouldn’t be very nice to the workers there, but it would make a point.
I stopped cold turkey right there. A teenage sister and her teenage homosexual brother fight for the attention of a muscular pool boy, only to have their mother beat both of them to the punch.
Nope. Not buying the product after that. Ever.
Wow. Since I don’t watch that scheisse in several years I don’t know how bad it’s gotten.
Who was the person at Gillette that came up with and approved the concept?
For anyone looking for an alternative. These folks are who provides Harry’s Shave Club their product. You can buy factory direct at the link below. Very good prices.I’ve used them a long time. I do think there is some variation on the quality and sharpness of a cartridge now and then, but overall, it’s good product.
I’m not interested in them, their eye-popping campaigns, their bigotry or any of their products.
They can sell their razors to women who think they’re men, or whatever.
Yeah the Wards pro gay campaign was such a success.
LOL
And that guy is foreign to more than just this country, if you get my drift..
I sent them this email yesterday:
“I’ve bought and used Gillette disposable razors for decades.
Due to your recent bizzare, man-hating ad, as of today, I will never purchase another Gillette product.
You’ve lost a customer forever.”
Ha ha. Looking at her web site
http://kimgehrig.com
her first words are viva la vulva.
Clearly a very disturbed individual
Ping! Great gif!
Yep,
Been a dedicated Mach 3 customer since they introduced the product, would have been one for life.... but after this craptastic stupidity?
No longer...
Off to Harry’s I go...
Sorry P&G, if I need advice on HOW TO BE A MAN, HOW TO RAISE MY SONS, OR HOW TO HANDLE OTHER MEN, it won’t be from some Corporation preaching to me..
You might want to check in on Harry's too. I've seen some stuff on the_Donald yesterday where they are SJW morons too.
See Harry's social mission statement here. Here's an excerpt:
We give to organizations that challenge stereotypes around masculinity.
Check out Dorco USA. They seem to be about selling razors and not Social Justice.
woke = brain-washed = lunatic
Now that thar’s funny
LOL!
Turns out Harry’s is no better. They came out with an ad campaign in February of 2018 about male suicide. They linked it to the need to come up with a new ‘progressive manhood’.
Uh, Dollar Shave Club anyone? Bic? Anybody out there want to sell me a razor without making me feel like I should kill myself with it?
What is wrong with these idiots?
GET WOKE. GO BROKE. You’d think after the last Star Wars debacle, and Dick’s Sporting Goods, they’d get it.
Maybe the determination to destroy a company by making ads that drive away all of your loyal customers should be called “Kim Gehrig’s disease.”
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