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Meet the VERY woke women (and their eye-popping campaigns) behind Gillette's controversial ad
Daily Mail ^

Posted on 01/15/2019 7:40:45 PM PST by TigerClaws

New Gillette ad 'We Believe: The Best Men Can Be' has caused firestorm for tackling theme of 'toxic masculinity'

It was directed by Kim Gehrig, an Australian-born and London-based ad director who has previously shot commercials for Uber, Gap and UK's John Lewis

Her ad for feminine hygiene firm Libresse - known as Bodyform in the UK - featured singing female genitals

Other work includes a short film suggesting Australian men turned to bodybuilding because of bullying

Somesuch's previous work includes an unsparing look at periods with the hastag #BloodNormal She has tweeted anti-Trump messages and spoken of her pride about giving female directors 'a fair shot'

By Ruth Styles For Dailymail.com

Published: 19:26 EST, 15 January 2019 | Updated: 21:50 EST, 15 January 2019

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The director behind Gillette's controversial new ad is a woman whose past work includes an ode to female genitals and a short film that explores 'toxic masculinity' featuring a protagonist whose life crumbles when he becomes addicted to steroids.

The Gillette ad, called 'We Believe: The Best Men Can Be', takes aim at bullying and sexual harassment and has been viewed more than four million times on YouTube around the world, although it is only being shown fully in the U.S.

But while it has amassed 85,000 likes, it has also racked up 347,000 dislikes with some of the 98,657 comments below accusing it of being 'anti-male and anti-white' and of 'spreading pure propaganda and indoctrination.'

Kim Gehrig, the director of the new ad, is an Australian mother-of-two who lives in London, England, and has a lengthy history of taking aim at social ills through her work.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS:
KEYWORDS: ads; culture; gillette; men; metoo; rentfree; women; womyn
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To: Eddie01

“Just switched to Harry’s today.”

Today is a new day and maybe you can un-switch. They’re more flaming lib than Gillette. VERY pro homosexual. Pro abortion. Anti Second Amendment.


161 posted on 01/16/2019 4:18:30 AM PST by MayflowerMadam
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To: TigerClaws

We should do something similar to what the ‘youth’ does at times. Organize a mass of people, maybe 100 or so, enter Walmart, identify the Gillette products (we’d want to do some prior recon), and then sweep them off the shelves, on to the ground. And then leave.

It wouldn’t be very nice to the workers there, but it would make a point.


162 posted on 01/16/2019 4:19:50 AM PST by BobL (I eat at McDonald's and shop at Walmart - I just don't tell anyone.)
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To: TomGuy
I was a prolific consumer of Coca Cola products (6-12 a day) before I saw this: Coca Cola Pool Boy Ad

I stopped cold turkey right there. A teenage sister and her teenage homosexual brother fight for the attention of a muscular pool boy, only to have their mother beat both of them to the punch.

Nope. Not buying the product after that. Ever.

163 posted on 01/16/2019 4:20:00 AM PST by rlmorel (Leftists: They believe in the "Invisible Hand" only when it is guided by government.)
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To: rlmorel

Wow. Since I don’t watch that scheisse in several years I don’t know how bad it’s gotten.


164 posted on 01/16/2019 4:39:56 AM PST by Freedom4US
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To: TigerClaws
So?....A movie director was given an assignment and she fulfilled her task. That's not her fault.

Who was the person at Gillette that came up with and approved the concept?

165 posted on 01/16/2019 4:48:39 AM PST by wintertime (Stop treating government teachers like they are reincarnated Mother Teresas!)
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To: TigerClaws

For anyone looking for an alternative. These folks are who provides Harry’s Shave Club their product. You can buy factory direct at the link below. Very good prices.I’ve used them a long time. I do think there is some variation on the quality and sharpness of a cartridge now and then, but overall, it’s good product.

https://www.dorcousa.com/


166 posted on 01/16/2019 4:53:56 AM PST by IamConservative (I was nervous like the third chimp in line for the Ark after rain had started falling.)
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To: TigerClaws

I’m not interested in them, their eye-popping campaigns, their bigotry or any of their products.

They can sell their razors to women who think they’re men, or whatever.


167 posted on 01/16/2019 5:09:58 AM PST by chris37 (No wall? No vote.)
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To: jmcenanly

Yeah the Wards pro gay campaign was such a success.


168 posted on 01/16/2019 5:26:39 AM PST by central_va (I won't be reconstructed and I do not give a damn)
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To: SaveFerris

LOL

And that guy is foreign to more than just this country, if you get my drift..


169 posted on 01/16/2019 5:39:57 AM PST by Maris Crane
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To: TigerClaws

I sent them this email yesterday:

“I’ve bought and used Gillette disposable razors for decades.

Due to your recent bizzare, man-hating ad, as of today, I will never purchase another Gillette product.

You’ve lost a customer forever.”


170 posted on 01/16/2019 5:43:43 AM PST by Skooz (Gabba Gabba we accept you we accept you one of us Gabba Gabba we accept you we accept you one of us)
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To: TigerClaws

Ha ha. Looking at her web site
http://kimgehrig.com
her first words are viva la vulva.
Clearly a very disturbed individual


171 posted on 01/16/2019 5:52:53 AM PST by nycteacher
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To: newgeezer

Ping! Great gif!


172 posted on 01/16/2019 5:56:14 AM PST by DungeonMaster (Vote your bible.)
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To: TigerClaws

Yep,

Been a dedicated Mach 3 customer since they introduced the product, would have been one for life.... but after this craptastic stupidity?

No longer...

Off to Harry’s I go...

Sorry P&G, if I need advice on HOW TO BE A MAN, HOW TO RAISE MY SONS, OR HOW TO HANDLE OTHER MEN, it won’t be from some Corporation preaching to me..


173 posted on 01/16/2019 6:02:10 AM PST by HamiltonJay
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To: HamiltonJay
Off to Harry’s I go...

You might want to check in on Harry's too. I've seen some stuff on the_Donald yesterday where they are SJW morons too.

See Harry's social mission statement here. Here's an excerpt:

We give to organizations that challenge stereotypes around masculinity.

Check out Dorco USA. They seem to be about selling razors and not Social Justice.

174 posted on 01/16/2019 6:13:43 AM PST by numberonepal (WWG1WGA)
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To: numberonepal

woke = brain-washed = lunatic


175 posted on 01/16/2019 7:14:36 AM PST by hal ogen (First Amendment or Reeducation Camp?)
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To: CtBigPat

Now that thar’s funny


176 posted on 01/16/2019 7:51:23 AM PST by Kommodor (Terrorist, Journalist or Democrat? I can't tell the difference.)
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To: TigerClaws
Her ad for feminine hygiene firm Libresse - known as Bodyform in the UK - featured singing female genitals

We've had that here for years. It's called Madonna.


177 posted on 01/16/2019 8:30:12 AM PST by Buckeye McFrog
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To: Buckeye McFrog

LOL!


178 posted on 01/16/2019 8:38:40 AM PST by Jamestown1630 ("A Republic, if you can keep it")
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To: Eddie01

Turns out Harry’s is no better. They came out with an ad campaign in February of 2018 about male suicide. They linked it to the need to come up with a new ‘progressive manhood’.

Uh, Dollar Shave Club anyone? Bic? Anybody out there want to sell me a razor without making me feel like I should kill myself with it?

What is wrong with these idiots?

GET WOKE. GO BROKE. You’d think after the last Star Wars debacle, and Dick’s Sporting Goods, they’d get it.


179 posted on 01/16/2019 8:42:12 AM PST by RinaseaofDs
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To: BeauBo

Maybe the determination to destroy a company by making ads that drive away all of your loyal customers should be called “Kim Gehrig’s disease.”


180 posted on 01/16/2019 8:42:18 AM PST by Verginius Rufus
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