Posted on 09/03/2018 4:14:41 PM PDT by mandaladon
Nike unveiled a new ad on Monday for the 30th anniversary of its "Just Do It" campaign featuring Colin Kaepernick, who has remained unsigned by an NFL team for nearly two years.
The former San Francisco 49ers quarterback tweeted an image from the new campaign featuring a close-up photo of his face, accompanied by the words "Believe in something, even if it means sacrificing everything."
Kaepernick became the first player to take a knee during the national anthem during the 2016 NFL season as part of an effort to protest social injustice. He became a free agent at the end of the season, and has remained unsigned.
The player has since filed a grievance alleging that league owners colluded to keep him off a team. An arbitrator ruled last week that Kaepernick's case will go to trial. ESPN reported that Nike signed Kaepernick to an endorsement deal in 2011, and has maintained that contract since then.
"We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward," Gino Fisanotti, Nike's vice president of brand for North America, told ESPN.
In the roughly two years since Kapernick first started kneeling, numerous other players have taken a knee, raised a fist or have stayed off the field during the playing of the national anthem in protest of social injustice.
President Trump has lashed out at protesting players, declaring they should be fired and suggesting they don't belong in the country.
(Excerpt) Read more at thehill.com ...
It is black customers who buy Nike’s limited edition high price shoes. They are courting that demographic by hiring Collin K.
ah
Screw you NIKE.................You screwed yourself...in the process.......
And new Nikes have reinforced toe-tops so they don’t get holes in them from all that kneeling....
Shouldn’t he be saying “Just don’t do it”? He did turn down a contract so he could act a martyr.
Since Nike is a sponsor of OSU, Loyal Buckeyes have dropped off their jerseys to be embroidered with the NO Symbol imposed over the Swoosh.
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