Posted on 07/17/2018 9:55:56 AM PDT by Red Badger
Oscar Wilde once quipped that there is only one thing in the world worse than being talked about, and that is not being talked about.
Having generated a lot of chatter recently, Sacha Baron Cohen and Showtime may take The Importance of Being Earnest authors words as some cold comfort today. They may have to. Because, for all the hoopla around the debut of Cohens Who Is America? series, the 10 PM satire offering attracted a pretty meager viewership on July 15, at least on the small screen.
Just 327,000 sets of eyeballs tuned in to the premium cabler on Sunday night to see the Borat star spoof Senator Bernie Sanders, gun activists, Trent Lott, supporters of Donald Trump and more. Among the key demographic of adults 18-49, Who Is America? pulled in a low 0.1 rating. That put the secretive and controversial Who Is America? in the hinterland of the 70th highest-rated original show on cable on July 15.
Which is clearly not a place you want to be if you are a marquee name for the CBS owned outlet.
In comparison and airing in the same 10 PM ET slot as Who Is America?, Fox Sports 1 had UFC Fight Night with a 0.3 rating and 754,000 viewers. Over on Home, House Hunters Renovation snagged a 0.3 in the key demo too. However, the politics free HHR also pulled in an audience of 1.4 million.
Of course, unlike those other shows Who Is America? wasnt just limited to television.
Hoping to see some of the digital success that Starzs Power has pioneered in recent years, Showtime launched Who Is America? online, on streaming and On Demand almost a full day before the show appeared on TV.
While no hard numbers are available for how that that July 15 12 AM premiere did, Showtime is claiming that Cohens multi-character show had over a million viewers on Sunday when you put all the platforms together.
In spin mode, the David Nevins-run outlet also says that Who Is America? fueled the most sign-ups this year for a series in a single day for Showtimes streaming service. That also translates into the No. 3 best sign-up rate for a series debut since Showtime started its over-the-top service back in 2015.
Having said that, back to TV proper for a sec, Who Is America? certainly did provide its lead-out with a small bump on Sunday. The latest episode of the Stephen Colbert EPd animated Trump-mocking series Our Cartoon President snared 186,000 viewers. Thats up from the 171,000 that Our Cartoon President had for its last original of April 8.
Me too.....plus I turned my cable off!!!
I'll just leave this here....
God Bless Sarah Palin!!!
I skimmed through it, 30 seconds here 30 seconds there, just to see what all the hoopla was all about.
A big fat nothing burger. All bread; no meat.
Thank you, KC!
This show may have worked if other people had been interviewed. The people Cohen chose to make fun of;
Sarah Palin, V.P. Cheney and the fictional stereotypic Trump Voter have already been talked about, and satired for years.
Trent Lott? Really? I doubt if the average 18 to 48 demo. viewer knows or cares who Trent Lott is or used to be. Cohen’s ‘Hit List’ is full of those who while still famous, are not Top Tier influential at this time.
To have really gotten somebody’s goat, Sacha should have
tricked someone like David Hogg or the Bald headed Girl.
He should have interviewed Police Chief Scott Israel of Broward County, and had the chief show off his actual fluency in Farsi.
If Sacha had found someway to interview Obama, MadMaxine Waters,
Robert DeNiro or Stephanie Wilkinson, Co-Owner of The Red Hen, now THAT would have been worth watching.
I know most of his filming was already done before this year began, but the meaning is the same.
As is, ‘Who Is America?’ seems stuck in 2010 mentality. Somewhat dated, trite and shallow. Nothing surprising. Nothing to get up about.
They thought it would be a home fun. It turned into a strikeout.
Why would anyone pay attention to a British citizen's screed about what America is? Britain is this country's oldest enemy.
He has Megan dear :)
I find SBC repulsive.
Borat can't handle this much woman.
As someone posted on another site, His shtick is so old even his mom won’t watch.................
Yeah! Thanks for my favorite photo, KC!
Rush just gave out the number of viewers: 300,000.
Go home, Cohen!
CBS = Clinton Bull Sh!t...................
There are SEVEN episodes of this. Only the first one has been seen as of now.
He should have interviewed Megyn Kelly.
Or George Soros.
He may be persona non grata at CBS soon...................
Good.
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