Posted on 09/14/2017 4:24:05 AM PDT by simpson96
The "plus-size" section will soon disappear at Kmart, but the retailer is now offering a wider range of sizes than ever.
Kmart has changed the name of its "plus-size" clothing to "Fabulously Sized." The Fabulously Sized section includes extended sizes from Kmart labels including Jaclyn Smith and Basic Edition. Two other Kmart brands, Intimates and Attention Plus, now come in a wider range of sizes, up to 4X/5X.
“The average American woman is a US size 16 to 18. Often it’s hard for women to find extended sizes, and even harder when these options force women to choose from certain styles, patterns, and sizes,” Kelly Cook, Kmart’s chief marketing and digital officer, told TODAY Style in an email. “When we reached out to our Kmart members on social media, they told us we needed to have a better assortment on extended sizing apparel and that we should we call it something different. They absolutely love this whole mantra of ‘Fabulously Sized.’”
Some of the Fabulously Sized items will be available in their own section (the store’s former plus department), but many extended-size items will be mixed into the main women’s section. This helps eliminate the reluctance some women may feel to shop in the plus section, and it also ensures that all shoppers have access to the same outfits.
“All members can easily shop for what they want, and shop by style and not size,” Cook said.
Kmart’s latest campaign reflects a gradual shift away from the concept of "plus-size" in the fashion industry. Supermodel Ashley Graham has spoken out against the term, calling it “divisive,” and model Kate Upton has also rejected the category, arguing that “no one should be labeled by their body size at all.”
(Excerpt) Read more at today.com ...
Fluffy Bug.
Baby boomers in the 60’s were young and small and all over the place... Now they’re older and larger and looking - still all over the place - and looking for clothing that fits.
The name’s silly, but the idea shows promise that white liberal elites in the ‘fashion’ world are swallowing the red pill...
The employees wear the best company shirts, ever.
The back of them says “Your One-Stop Zombie Apocalypse Shop”.
That is borderline obscene.
:D
Bug Muffin?
Back when I was in Colorado Springs in the early 1980s, a local clothing store (Germer’s) was known for its comically campy commercial ads. They caught hell for one, which hyped “fat-lady Levi’s.” Funny stuff!
Fabuuuloouus!!!!
Well, I guess H.R. Muffinfluff is out, then.
LOL
K-Mart? I thought they went out of business. I’ve not been in one in half a decade, I think. But I don’t visit the Northeast or Kalifornia.
Nobody loves a fat girl, but my how a fat girl can love.-Jim Croce
Expanded Juniors?
That is sooo gay. “Fabulous” is a favored gay use word. Must be designed to fit Target’s broad shouldered XY shoppers who demand to use the women’s restrooms.
As if I needed another reason to stay far far away from Target.
Wait. That’s Kmart. Not Target. Oh well, it’s not as if either will remain in business much longer. Haven’t seen a Kmart in years.
Our Kmart’s been gone for 25 years...boo!
Ought to be called “Jenny Craig.”
“The average American woman is a US size 16 to 18.”
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.