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Rice Industry Upset Over Term ‘Cauliflower Rice’
CBS Miami ^ | August 10, 2017

Posted on 08/10/2017 2:13:44 PM PDT by nickcarraway

Cauliflower rice is growing in popularity as a trendy substitute for carbohydrates but the rice industry is upset over the product’s name.

Rice industry leaders say that calling it ‘cauliflower rice’ could be misleading and confusing.

In the rich farmland of California’s Salinas Valley, an often underrated vegetable is having its moment in the sun.

“Cauliflower is one of the hottest vegetables we sell today,” said Vice President of Green Giant Jordan Greenberg. “You can use it as a main dish. You can use it as a side dish.”

It can be bar-b-qued, baked, stir- fried and now Green Giant is shredding cauliflower into tiny bits, creating a popular substitute for rice with less than 15% of the carbs.

At the end of the day, consumers want to eat healthier but cauliflower is now the center of a controversy, in a tale of rice and men.

“ Do we need to call cauliflower rice,” asked rice farmer Matthew Sligar. “Riced cauliflower– I mean, why even call it riced cauliflower? Could call it– bits of cauliflower, or cauliflower crumbles. Secondly, when did riced become a verb?”

Convinced Americans should know more about where their food comes from, Sligar launched, “Rice Farming TV.”

Sligar worries “riced cauliflower” is confusing consumers and may have an impact on rice sales.

Even a rice farmer admits he can’t live by rice alone.

“But hey, I’ll be open with you. There’s a cauliflower in our refrigerator. It’s just a head of cauliflower,” said Sligar. “I’ll eat it. I’m not too excited about it, but I’ll eat it, yeah.”

What he won’t do is call it rice.

These days even rice farmers have Washington lobbyists and they are asking the Food and Drug Administration to define “rice” so not everyone can use the name.


TOPICS: Business/Economy; Food; Local News
KEYWORDS: agriculture; cauliflower; language; rice
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1 posted on 08/10/2017 2:13:44 PM PDT by nickcarraway
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To: nickcarraway

interesting


2 posted on 08/10/2017 2:20:58 PM PDT by faithhopecharity ("Politicans are not born, they're excreted." -- Marcus Tillius Cicero)
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To: nickcarraway

We need the FDA and USDA to act immediately to make sure no one uses the word “rice” unless they have a government license to do so. People can easily become confused between rice and cauliflower, and it is a serious threat to public health. What if a child got their hands on this? Without knowing the difference, they could easily kill themselves.


3 posted on 08/10/2017 2:21:07 PM PDT by PGR88
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To: nickcarraway

“when did riced become a verb?”

I understand the sentiment, but potato ricers have been around for over a century.


4 posted on 08/10/2017 2:21:33 PM PDT by rightwingcrazy (rightwingcrazy)
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To: nickcarraway

Clearly this is simply Cauliflower identifying as Rice. This is a normal, natural thing. </S>


5 posted on 08/10/2017 2:25:32 PM PDT by MaskedMan (The)
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To: nickcarraway

Man that is nasty stuff. Esp if the wife lets it sit in the fridge to long. I finally convinced her to buy the frozen stuff so the fridge does not smell like a fart.


6 posted on 08/10/2017 2:26:04 PM PDT by taxcontrol (Stupid should hurt)
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To: nickcarraway

Call it rizotto then.


7 posted on 08/10/2017 2:28:50 PM PDT by Tucker39 (Read: Psalm 145. The whole psalm.....aloud; as praise to our God.)
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To: nickcarraway
...asked rice farmer Matthew Sligar. “Secondly, when did riced become a verb?”

At least 120 years ago if not more...

(antique potato ricer)

8 posted on 08/10/2017 2:37:02 PM PDT by TigersEye (0bama. The Legacy is a lie. The lie is the Legacy.)
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To: nickcarraway

“when did riced become a verb?”

They sell rivers on Amazon.


9 posted on 08/10/2017 2:40:38 PM PDT by Lurkina.n.Learnin (I'm tired of the Cult of Clinton. Wish she would just pass out the Koolaide)
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To: Lurkina.n.Learnin

Ricers!


10 posted on 08/10/2017 2:41:31 PM PDT by Lurkina.n.Learnin (I'm tired of the Cult of Clinton. Wish she would just pass out the Koolaide)
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To: nickcarraway
....... “Riced cauliflower– I mean, why even call it riced cauliflower?.....

Apparently they've never heard of "Riced Potatoes" or the kitchen implement known as a Potato Ricer


Click The Pic For Link

My Grandmother loved her potato ricer. She used it for other things too like riced turnips, parsnips, etc.


11 posted on 08/10/2017 2:46:46 PM PDT by Fiddlstix (Warning! This Is A Subliminal Tagline! Read it at your own risk!(Presented by TagLines R US))
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To: nickcarraway

I often make a substitute for mashed potatoes with cauliflower.
Hard to tell the difference.


12 posted on 08/10/2017 2:47:55 PM PDT by Vinnie
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To: Vinnie

Have you ever run a “cost per serving” analysis, potato vs cauliflower?

Ms C


13 posted on 08/10/2017 2:52:34 PM PDT by palmerizedCaddis (Our friend BHO saved us from Miz Clintoon, best thing I can say about the guy.)
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To: nickcarraway

That’s ricist!


14 posted on 08/10/2017 2:52:36 PM PDT by Polyxene (Out of the depths I have cried to Thee, O Lord; Lord, hear my voice.)
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To: nickcarraway
He has a great vlog...............

https://www.youtube.com/watch?v=DNRUoTh6Np0

15 posted on 08/10/2017 2:54:45 PM PDT by Osage Orange (You have brains in your head...and feet in your shoes..............)
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To: nickcarraway
good thing people don't get confused and eat rice-coal... wouldn't have any teeth left
16 posted on 08/10/2017 3:16:30 PM PDT by Chode (You have all of the resources you are going to have. Abandon your illusions and plan accordingly.)
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To: Polyxene

Lol. :)


17 posted on 08/10/2017 3:18:51 PM PDT by TXBlair (We will not forget Benghazi.)
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To: nickcarraway

They really think people don’t know the difference between rice and cauliflower?


18 posted on 08/10/2017 3:28:45 PM PDT by LydiaLong
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To: rightwingcrazy

I thought 'Riced' only applied to car owners who watched too many Vin Diesel movies.

19 posted on 08/10/2017 3:29:40 PM PDT by Snickering Hound
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To: nickcarraway

“Sligar worries “riced cauliflower” is confusing consumers and may have an impact on rice sales. “

Yes, what was that? Article VI of the constitution that required FedGov to make sure consumers do not get confused?

So what? Then we’ll have confused consumers and an impact of rice sales. Here’s a hot tip, Asia is full of rice eaters.


20 posted on 08/10/2017 3:39:47 PM PDT by DesertRhino (Dog is man's best friend, and moslems hate dogs. Add that up.)
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