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MacDailyNews presents live coverage of Apple’s September 7th special event (iPhone 7 intro)
MacDailyNews ^ | September 7, 2016

Posted on 09/07/2016 12:36:08 PM PDT by Swordmaker

Apple CEO Tim Cook and a team of Apple executives will be holding their September 7th special event at 10am PDT / 1pm EDT. The special event will take place at the Bill Graham Civic Auditorium in San Francisco, California.

It is widely expected that Apple today will unveil the new flagship 5.5-inch iPhone 7 Plus and the smaller 4.7-inch iPhone 7 along with the next-gen Apple Watch. Mac updates may also be announced (although could be limited to press release only).

MacDailyNews will offer live notes during Tim Cook and company’s special event presentation right here on this page. So, just open both the webcast and this page so you can watch and comment live!

Apple CEO Tim Cook and a team of Apple executives will be holding their September 7th special event at 10am PDT / 1pm EDT.

The special event will take place at the Bill Graham Civic Auditorium in San Francisco, California.

It is widely expected that Apple today will unveil the new flagship 5.5-inch iPhone 7 Plus and the smaller 4.7-inch iPhone 7 along with the next-gen Apple Watch. Mac updates may also be announced (although could be limited to press release only).

Apple’s special event will be webcast live by Apple here.

MacDailyNews will offer live notes during Tim Cook and company’s special event presentation right here on this page. So, just open both the webcast and this page so you can watch and comment live!

Apple’s September 7th special event live notes:

---------

• AAPL: $107.34, -$0.36, -0.33% @ 12:57pm EDT

• Apple CEO Tim Cook in video on way to keynote with James Corden
• Carpool Karaoke with Tim Cook: One Republic
• Pharrell joins in backseat
• Carpool Karaoke: Sweet Home Alabama (where Tim Cook was born)

• Cook takes stage to applause
• Apple Music: Over 17 million paid subscribers • Apple Music tweaked in iOS 10
• Apple Music has become the premiere service for artists’ exclusives

• Apple Music Festival in London (10th anniversary) begins in just 11 days
• App Store: 140 million apps downloaded to date • App Store: 106% growth in app downloads YOY
• App Store: 2X more global revenue than “closest competitor”
• World’s more popular gaming devices: iPad and iPhone
• Over 500,000 games in App Store
• Mario coming to App Store
• Nintendo comes to iOS
• Creator of Mario, Shigeru Miyamoto, takes stage
• Mario – first on iOS – Super Mario Run (brand new game)
• Demo of Super Mario Run
• One-handed operation
• New “battle mode” called “Toad Rally” – compete against your friends or against players around the world
• Phil Schiller loses to Nintendo expert
• Super Mario Run – One set price. TBA at later date. Coming for 2016 holidays.

• Cook: Apple honored that Mario comes to iOS first
• Apple “deeply committed” to ConnectED • Cook has visited several ConnectED schools
• ConnectED teachers and students attending keynote
• This fall, all 114 ConnectED schools that Apple supports will be up and running
• Apple donates thousands of Macs, iPad, and Apple TVs top these schools
• Apple teaching Swift programming language to students via Swift Playground
• iWork: Pages, Keynote, and Numbers – Real-time collaboration (works on Macs, iPad, and iPhones)

• Demo of editing Keynote deck live onstage
• Cook takes stage to talk Apple Watch • Apple Watch is #2 behind only Rolex in worldwide watch sales despite only 8 months of sales vs. Rolex’s 12 months of sales in 2015
• Apple Watch is #1 in customer satisfaction
• Jeff Williams takes stage
• watchSO 3 – packed with features

• watchOS 3 features Instant app launches, Scribble, Dock, Activity sharing, SOS (emergency services), etc.
• Pokémon GO comes to Apple Watch • Pokémon GO has been downloaded more than 500 million times around the world
• Pokémon trainers have walked more than 4.6 billion kilometers playing the game
• Pokémon GO for Apple Watch gameplay blends gameplay with your daily life
• Pokémon GO complication available on Apple Watch watch face
• Pokéstops shown on Apple Watch
• Pokémon GO for Apple Watch shipping before the end of the year

• This’ll sell more than a few Apple Watches
• Jeff Williams introduces the next-gen Apple Watch • Apple Watch Series 2
• Completely reengineered
• Swim-proof. Now IP 67 - Can be worn while swimming, surfing, etc. – water resistant to a depth of 50 meters.
• The speaker ejects the water at the end of your workout
• Apple Watch Series 2 have been thoroughly tested for water-resistance
• New swimming workouts for Workout app
• Apple S2 system-in-a-package (SiP) – dual core processor that’s up to 50% faster, new GPU up to 2X the performance
• Night Sky app (60 frames per second on your wrist)
• 2nd-gen display – 2X brighter (1000 nits) – birghtest screen Apple has ever shipped
• BUILT-IN GPS! Runners, cyclists, hikers, etc. rejoice!
• Apple Watch Series 2 – GPS starts immediately, route maps, open to developers
• ViewRanger hiking app GPS demo for Apple Watch Series 2
• Apple Watch Series 2 – aluminum, stainless steel, and CERAMIC (4X stronger than stainless steel) – new white Apple Watch

• Apple Watch Series 2 Hermès models also available
• Apple Watch Series 2 offers something special for runners: NIKE partnership • Apple Watch Nike+ – specifically for runners
• Apple Watch Nike+ – Fitbit is hating life
• Apple Watch Nike+ is “your perfect running partner.”
• Apple Watch Nike+ delivers the best – “the best” – running experience available.
• Apple Watch Nike+ invites wearers to run
• With Apple Watch Nike+, users are a part of Nike+ Run Club, “the world’s best running club.”
• Available in four colors
• Apple Watch Series 2 starts at $369
• Apple Watch Nike+ starts at $369
• Apple Watch Series 1 (gets new S2 Sip) starts at $269

• Pre-order September 9th, on sale the following week; Apple Watch Nike+ available late October
• iPhone: The phone to which all other smartphones are compared • Apple has sold over 1,000,000,000 iPhones – the best selling product of it’s kind ever
• iOS 10: Apple’s biggest iOS release ever
• Cook reviews iOS 10 features
• Cook reviews HomeKit and the new Home app for home automation made easy (look for accessories with the “Works with Apple HomeKit” label)

• Cook reviews new features in Messages for iOS 10
• iPhone 7 revealed – the best iPhone that Apple has ever created • Jony Ive video shows of the new iPhone 7
• High-gloss black finish
• Pristine mirror-like finish – seamless – the glass melds into the casing

• iPhone 7 is the most singular, most-evolved representation of this design
• Phil Schiller takes stage • iPhone 7 design – beautiful new designed. JET BLACK (high-gloss). Black (matte). Gold. Silver. Rose Gold.
• iPhone 7 Home button – completely redesigned – force sensitive, solid state, Apple Taptic Engine (API available to developers)
• iPhone 7 and iPhone 7 Plus are water and dust-resistant IP67 protection standard
• iPhone 7 camera: All-new. Optical Image Stabilizer. f/1.8 aperture, six-element lens, 12MP sensor, New True Tone flash with Quad-LED with flicker sensor, Apple-designed image signal processor (“a super computer for photos”), wide-color gamut (for the first time), low-light photography is greatly improved
• Live Photos are now image stabilized, RAW camera capture API for developers

• 7MP FaceTime HD camera (up from 5MP) with auto image stabilization
• iPhone 7 Plus – Two (2) 12MP cameras (one wide angle and one telephoto lens) • iPhone 7 Plus – optical zoom up to 2X

• Software zoom from 2X all the way up to 10X
• iPhone 7 Plus – depth of field – hardware and software working together – a huge breakthrough – simply choose “Portrait” and you see the “depth effect” – generated in realtime, deep-depth preview on your iPhone’s display – comes as free update later this year to all iPhone 7 Plus users • iPhone 7 Plus camera is unparalleled in a smartphone
• This is the best camera ever made in any smartphone

• For many users, this will be the best camera they’ve ever used
• iPhone 7/Plus Retina HD Display: 25% brighter

• Instagram demo
• Audio: Lightning is great for digital audio. Provides power and control • There are now over 900 million Lightning-enabled devices
• There are many Lightning-enabled headphones
• Apple taking headphones to Lightning – including Lightning earphones in the box
• Lightning to 3.5mm analog adaptor included in the box with every iPhone 7/Plus
• 3.5mm headphone jack is over 100 years old
• Apple has the courage to move on
• Gives Apple space where space is at a premium
• Apple has a vision of how audio should work on mobile devices: Wireless
• Apple wants to really deliver wireless audio the right way
• Apple wants to kill the audio cable
• Apple AirPods: wireless earphones
• Apple’s new wireless AirPods contain the Apple-designed W1 chip – high quality playback while maintaining a constant connection
• Up to 5 hours of listening on a single charge – case provides up to 24-hours of listening
• Apple wants a truly wireless experience. The company has been working toward this for many years
• Apple AirPods – put them near your iPhone. Tap “connect.” That’s it. (No pairing, unpairing, etc._
• Apple AirPods deliver a truly magical Apple experience – dual acceleromoters, many more features
• Tap to talk to Siri
• Apple AirPods are small and comfortable

• Beats will have line of wireless headphones using Apple’s W1 chip
• Apple Pay – Over 90% of contactless payments made in U.S. are made using Apple Pay

• Apple Pay coming to Japan in October using FeliCa technology
• Apple A10 Fusion – 40% faster than A9, 2X faster processing vs. A8 – four cores, two cores are high-efficiency cores to max. battery life • New GPU in A10: 50% faster than A9, 3X faster than A8 (240X faster than original iPhone)
• Apple A10 Fusion is the most powerful chip ever in a smartphone – console-level gaming
• ThisGameStudio demo (Oz Broken Kingdom)

• iPhone7/Plus – longest battery life ever in an iPhone (2 hours longer in 7 vs. 6s, 1 hour longer in 7 Plus vs. 6s Plus)

• iPhone 7/Plus video • iPhone 7 starts at $649 (available in 32GB, 128GB, 256GB) • iPhone 7 Plus starts at $749 (available in 32GB, 128GB, 256GB)
• iPhone 6s Plus gets upgraded storage capacities, too
• iPhone Upgrade Program starts at $32/month, includes AppleCare+ – expands to UK and China
• Orders start September 9, ship on September 16th – in 28 counties and then, one week later, in 30 more countries

• Apple AirPods available in late October for $159
• Cook recaps, thanks Apple employees, asks them to stand

• Cook introduces Sia performance featuring Maddie Ziegler


TOPICS: Business/Economy; Computers/Internet
KEYWORDS: apple; applepinglist; iphone7
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To: mrsmith
The ‘air buds’ do make me think of Gillette’s old razor blade marketing strategy though...

Why? You are not going to be buying "blades" to refill the Apple AirBuds. They come with their own charging storage case. So what exactly is the disposable Apple will be selling to fulfill that marketing model? I don't find one.

61 posted on 09/07/2016 4:52:24 PM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users continue...)
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To: VanDeKoik
You cannot reproduce wired sound over wireless. And for the casual user, Bluetooth devices are expensive and unsightly on a good day.

Why does an Android user care?

62 posted on 09/07/2016 4:52:32 PM PDT by itsahoot (GOP says, Vote Trump. But if your principles won't let you, Hillary is OK.)
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To: VanDeKoik
I hear the same from leftists on Reddit. It registers about as high on the amusing level here as it does there.

So you're a troll on more than one forum.

63 posted on 09/07/2016 4:53:09 PM PDT by IncPen (Hey Media: Bias = Layoffs)
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To: Swordmaker

“Why are you complaining? You don’t use an iPhone “

And you see the reason why.

And I see that you still cant answer what I asked:

“Exactly what technology is being pushed into the future? “

So save the whiny attempt at shaming me, and try answering that.


64 posted on 09/07/2016 4:56:49 PM PDT by VanDeKoik
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To: VanDeKoik
1/10. Not even remotely the same. Quite being obtuse.

Quit coming to Apple threads and telling Apple users they are stupid. You populate every Swordmaker thread with hyperbole and insults and it changes not one Apple users mind. It is never about the hardware it is always about the whole system and Apple users clearly prefer it. Do we like it when Apple doesn't offer some cool feature that Android offered? No but we are willing to forgo that new killer feature because we don't want the inevitable baggage that comes with it. If it is really cool it will find its way into the system.

Did you notice that Apple built an entirely new processor to handle the bluetooth audio? Probably not.

65 posted on 09/07/2016 5:01:29 PM PDT by itsahoot (GOP says, Vote Trump. But if your principles won't let you, Hillary is OK.)
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To: itsahoot

“Like every other time Apple has killed of worthless technology “

Newsflash! Headphones are “worthless old technology”!

Why????

Because the Apple fans were told to say it.

Where is it actually considered that?

Nowhere outside of the Apple fanboy’s head.

“It is really older than 100 years and it is analog”

So? Are those terms you think mean “obsolete”?

The point is that you clowns are desperately running around hte internet swearing up and down that headphones are these dinosaur deivces that are holding humans back

“In a phone where space is at a premium the old analog jack took up a lot of prime Realestate.”

LOL! This display is seriously sad.

A poster on Reddit put it well when he recalled how Jobs extolled the headphone jack on the 3G as being made so well that any headset could use it, only to have fanboys in 2016 swear that headphones are antiques, only in the past 12 hours.


66 posted on 09/07/2016 5:02:20 PM PDT by VanDeKoik
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To: itsahoot

[Quit coming to Apple threads and telling Apple users...Blah blah. More shaming language.]

No.

If you dont want people to comment, dont post it.


67 posted on 09/07/2016 5:06:39 PM PDT by VanDeKoik
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To: VanDeKoik; Swordmaker
Dont play stupid, Swordmaker.

He has to play at it, you don't

68 posted on 09/07/2016 5:09:27 PM PDT by itsahoot (GOP says, Vote Trump. But if your principles won't let you, Hillary is OK.)
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To: itsahoot

That’s so cute.

The offended user of corporate brand. Like FR’s own version of Hillary supporters.


69 posted on 09/07/2016 5:11:32 PM PDT by VanDeKoik
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To: VanDeKoik
Newsflash! Headphones are “worthless old technology”!

Not head phones, 1/8 inch headphone jack. Solve the whole problem by avoiding Apple products and Apple threads.

70 posted on 09/07/2016 5:15:28 PM PDT by itsahoot (GOP says, Vote Trump. But if your principles won't let you, Hillary is OK.)
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To: VanDeKoik
If you dont want people to comment, dont post it.

Works both ways shill.

71 posted on 09/07/2016 5:16:10 PM PDT by itsahoot (GOP says, Vote Trump. But if your principles won't let you, Hillary is OK.)
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To: itsahoot

“Not head phones, 1/8 inch headphone jack.”

And that isnt even true either! So far no Apple guy can even give a legit reason for it. It’s even hilarious reading Apple blogs completely ignore it for lack of a good reason either.


72 posted on 09/07/2016 5:22:02 PM PDT by VanDeKoik
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To: longtermmemmory
consider you go from buying a $10 overprice earbud set to a 150 overprice Bluetooth set with lower sound quality.

Who's buying any earbud set? Apple's Lightning earbuds come with the iPhone 7. If you WANT the wireless, you can purchase many choices that are priced from much lower to much higher than Apple's new Airbuds at $149.

73 posted on 09/07/2016 5:36:31 PM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users continue...)
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To: VanDeKoik

Wow, VanDeKoik, after all your trollish comments in this thread (18 of the first 72 posts) your envy, jealousy, bitterness and feelings of inadequacy are showing for all to see, IMHO. Perhaps Mommie told you that there will be no iPhone for you on your birthday.


74 posted on 09/07/2016 5:41:29 PM PDT by House Atreides (Send BOTH Hillary & Bill to prison.)
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To: House Atreides

“Wow, VanDeKoik, after all your trollish comments”

Trollish defined as “I don’t like what you said”. Dont have a real rebuttal...just dont like that you said it.

And then a few more lines of shaming language. 2/10 on the iSJW scale.


75 posted on 09/07/2016 5:54:23 PM PDT by VanDeKoik
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To: Swordmaker
Thanks again for all the good work bro. 🇵🇭
76 posted on 09/07/2016 6:10:31 PM PDT by Mark17 (Calvary's love has never faltered. All it's wonder still remains. Souls still take eternal passage.)
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To: Shanghai Dan
But with the MacBook having just a single USB-C connector, and the Mac Pro requiring lots and lots of external boxes, I guess Apple’s new approach is cables and adapters for all!

Do YOU use a MacBook or a Mac Pro so you can tell us how inconvenient they are?

I know you don't. I'm typing on a MacBook right now, and I have a MacPro at my office. For my MacBook when I sit at my desk, I have a single connector that goes to a dock with multiple jacks for Ethernet, multiple USB ports, three more USB-C ports, two Thunderbolt ports, a mini-video port, and a card reader.

Why would I need to plug in multiple cables into my notebook when I put it on my desk when can simply plug in one single connection which does it all? Again, you are complaining about something YOU DO NOT USE and telling us, who do use it how crippled we are for using it. . . when we are not at all crippled and in fact find it quite useful and well thought out.

The Mac Pro at the office is connected to our Three Dimensional Panorex X-ray machine and drives a complex process of converting approximately 360 individual CT scans into a color 3D scan of a patient's head, including soft tissue. It's attached to two Ethernet networks, the Panorex, a keyboard, mouse, monitor, and a 15 terabyte (5X3TB) RAID array to store the images and backups. However, the Mac Pro, has connectivity available to connect to a total of 96 separate devices if I needed it to, including eight 30" HD monitors.

The total space that Mac Pro requires, including the RAID Array, (not including the $160,000 Panorex Machine), is approximately 6.6" W x 9" H x ~12" D. It replaced an old Mac Pro tower that took up 8.1" W x 20.1" H x 20" D, The new Mac Pro is totally silent in operation while the old one could sound quite loud when all the fans were running.

BUT YOU ARE IGNORANT BECAUSE YOU DON'T USE EITHER OF THESE, BUT YOU FEEL YOU HAVE TO SHOW US HOW MUCH YOU DON'T KNOW BY SOUNDING OFF ABOUT SOMETHING YOU JUST HEARD SOMETHING ABOUT FROM SOMEONE JUST AS IGNORANT AS YOU! Whew. Got that off my chest.

77 posted on 09/07/2016 6:10:39 PM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users continue...)
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To: VanDeKoik
And that isnt even true either!

It absolutely is true not a headphone made with an 1/8 jack is obsolete, every one of them will still work on the iPhone 7.

78 posted on 09/07/2016 6:15:01 PM PDT by itsahoot (GOP says, Vote Trump. But if your principles won't let you, Hillary is OK.)
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To: Swordmaker
This is a little off topic but I thought you might be interested in it. http://charts.stocktwits.com/production/original_62011226.?14731 70574
79 posted on 09/07/2016 6:29:03 PM PDT by Lurkina.n.Learnin (Hillary Clinton AKA The Potemkin Princess of the Potomac)
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To: Lurkina.n.Learnin

That didn’t work very well.

http://charts.stocktwits.com/production/original_62011226.?1473170574


80 posted on 09/07/2016 6:31:28 PM PDT by Lurkina.n.Learnin (Hillary Clinton AKA The Potemkin Princess of the Potomac)
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