Bet you didn't need to read the article to know who's brilliant idea this is...
The proposal by New Jersey Assemblyman John Wisniewski, D-Middlesex, and Nicholas Chiaravalloti, D-Hudson...
(Did you guess correctly?)
Could never have guessed the names, but the political affiliation didn't exactly require much of a stretch of the imagination. :)
Looking at the names ,I'm not too sure on the pronunciation to tell you the truth.