You’re right that I won’t fault people for attempting a boycott. It’s really hard to fault people for trying to do what they can to improve the world. However....
I think the days of boycott effectiveness have passed unless they are quick, massive, and unanimous. Boycotts have to overwhelm if they are going to get the attention of something as slow and massive as a multinational. Conditions have changed a lot in the fifty or so years since the last really successful boycott.
I don’t think this boycott is quick or fast enough and the public is divided. Some people approve of transsexuals using the bathroom of their choice. Even more don’t care where Caitlyn Jenner squats. Just as many can’t be bothered to pay attention.
As a nation we are all over the place.
Long gone.
Divide and conquer has been proven quite effective.
We used to have shared experiences that were holiday driven.
Then radio started splitting the audience.
Then TV came along and we got back some of the uniformity with only 3 channels from which to choose.
These days are also long gone; literally HUNDREDS of things to divide us on cable and now the web.
Our children are listening to WHAT?
You've no idea; as they have the earphones on.
Even the web is fragmented allover the place with increasingly more 'social media' sites appearing all the time.
I disagree. Outlandish actions as this provide a helpful opportunity for Christians to rally, and make a statement, which unity has been missing and needs to increase. The alternative is to do what? More of the same? And 1 million people by just one ministry is relatively impressive.