Posted on 04/26/2016 7:25:36 AM PDT by rickmichaels
Women pay an average of 43 per cent more for toiletries such as razors and shampoo than men do, according to a new study.
The so-called “Pink Tax” has been long tied to services like dry cleaning and haircuts for women.
But a new study from Toronto-based ParseHub reveals price tags on 3,191 personal care products for women are substantially higher than the corresponding products for men.
The gap between average similar products for a range of men’s and women’s razors, shampoo, soap, deodorant and shaving cream is six per cent higher for women, ParseHub noted: women pay about $47.57 for similar items to those for which men pay $44.84.
But women’s products are frequently sold in different sizes than men’s are, and that makes a direct price comparison tricky.
“It’s only when you break down price for 100 millilitres or grams that the glaring difference in pricing is revealed,” the online data mining firm noted in its report.
ParseHub analyst Sheetal Persaud assessed mass merchandise prices and products including deodorant, razors, shaving creams and lotions, soaps and body wash, and hair care at three Canadian retailers — Walmart.ca, Well.ca and Loblaws.ca — and calculated a price per unit measure for each item.
That said, some other similar items sold in identical sizes reveal a pricing disparity between the sexes: at Wal-Mart Canada, a 355 mL bottle of Dove Advanced Hair Series Oxygen Moisture Shampoo for women sells for $6.98 while a Dove Nutritive Solutions Energize Grape Fruit and Lemongrass Scent Shampoo for women is $4.96 for the same size. A 355 mL bottle of Dove Men + Care Complete Care Shampoo & Conditioner retails for $3.83.
(Excerpt) Read more at business.financialpost.com ...
The women are more than welcome to purchase the cheapest available product, including the “male product.”
Wait, are they different or something? Gee Wally, why does an apple have a different price than an orange?
Watched a special on what the difference between the expensive and cheap shampoos were on TV years ago. Conclusion: mainly the strength of the ceaning agent, quality of the fragrance and additives that condition the hair. Other than that not a whole lot of diffference. I'll keep my $5 - $10 a bottle savings thank you. I buy the expensive every once in awhile to treat myself though...: )
Not really, a lot of it is just because women will pay it. Looong time ago I went with future wife to WM she wanted a makeup removal headband, go to the makeup section and she grabs one, it was $2, and it was a pink sweatband. I’m all “that’s a sweatband, and that’s a stupid price for a sweatband”, she says “you can do better”, and I lead her to the sporting goods section, package of 3 sweatbands (not pink) $2. And it turns out the sporting goods ones were better and lasted longer than she was used to, so any difference just made it even more of a ripoff.
Stores have long understood that there are some target markets willing to pay more for the same. Either because they don’t know there’s an option, or they want to feel boutique. And the largest demographic that does that is women.
“The disturbing trend I see now is men buying these faggy jeans as well.”
Those aren’t men. They may have gonads, but they aren’t men.
“Why else would women buy their more expensive products, if the men’s were just as good?”
Marketing?
bump
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