The Extraordinary Science of Addictive Junk Food (2013)

nytimes ^ | FEB. 20, 2013 | By MICHAEL MOSS

[dennisw]

Group of food-science experts were painting an increasingly grim picture of the publics ability to cope with the industrys formulations from the bodys fragile controls on overeating to the hidden power of some processed foods to make people feel hungrier still. It was time to warn C.E.O.s that their companies may have gone too far in creating and marketing products that posed the greatest health concerns.

Pillsburys auditorium. First speaker was vice president of Kraft, Michael Mudd. œI very much appreciate this opportunity to talk to you about childhood obesity and the growing challenge it presents for us all, Mudd began. œLet me say right at the start, this is not an easy subject. There are no easy answers for what the public health community must do to bring this problem under control or for what the industry should do as others seek to hold it accountable for what has happened. But this much is clear: For those of us who've looked hard at this issue, whether they're public health professionals or staff specialists in your own companies, we feel sure that the one thing we shouldn't do is nothing.

Mudd clicked through a deck of slides 114 in all projected on a large screen behind him. The figures were staggering. More than half of American adults were now considered overweight, with nearly one-quarter of the adult population 40 million people clinically defined as obese. (This was still only 1999; the nations obesity rates would climb much higher.)

Mudd then did the unthinkable. He drew connection to the last thing in the world the C.E.O.s wanted linked to their products: cigarettes. And we could make a claim that the toll taken on the public health by a poor diet rivals that taken by tobacco.

[discostu]

You keep hammering the same hyperbole over and over and over. And it doesn’t get any less idiotic with repeating.

One last time with feeling :
All food companies do the exact same thing. Healthy, junk. gourmet, it DOES NOT CHANGE. They ALL want people “addicted” to their food. Because if they aren’t the company goes under.

You are, quite simply, spouting liberal BS. It’s pathetic. We’re done. Have the last word, I ain’t reading it.