The change now enables Playboy to be sold in places that used to be off-limits, like grocery stores. It also will permit minors to purchase the magazine.
Interestingly, the new magazine will be larger in size and printed on a thicker, more high quality paper making it more expensive. It will probably take a couple of years before Playboy is no longer associated with nudity. I saw this coming a long time ago. I even have posts on this forum predicting a future where Playboy nixed the nudity and re-booted itself as a high-brow Maxim or Esquire.
I doubt it will be enough to save them. Print media is on the way out no matter how you look at it.
So is reading, period.
I work at a school library. Hardly anyone looks through the magazines. They'll read books only for a class. Otherwise, they're on their laptops or smartphones, downloading FB or Netflix -- anything but a book or article.
So what is the point of PB? Is it really viable? Yes I remember PB's excellent editorial content. My dad enjoyed the articles (also the, ahem, "other stuff"-- let's not kid ourselves!). But nobody under 30 seems to read anymore.