[MoochPooch]

I doubt it will be enough to save them. Print media is on the way out no matter how you look at it.

So is reading, period.

I work at a school library. Hardly anyone looks through the magazines. They'll read books only for a class. Otherwise, they're on their laptops or smartphones, downloading FB or Netflix -- anything but a book or article.

So what is the point of PB? Is it really viable? Yes I remember PB's excellent editorial content. My dad enjoyed the articles (also the, ahem, "other stuff"-- let's not kid ourselves!). But nobody under 30 seems to read anymore.

[Drew68]

So what is the point of PB? Is it really viable?

The logo is. The Playboy rabbit head is one of the most iconic and recognizable logos ever created. Perhaps once it is no longer associated with a nudie mag, it could become even more valuable.