Posted on 09/02/2015 1:21:02 PM PDT by Swordmaker
The latest smartphone sales data from Kantar Worldpanel ComTech for the three months ending July 2015 shows continued market share losses for the Android OS across Europe’s five largest markets.
Europe’s big five markets are Great Britain, Germany, France, Italy, and Spain.
“Android market share in Europe was negatively impacted by challenging market dynamics in Germany, France, and Great Britain,” reported Carolina Milanesi, chief of research at Kantar Worldpanel ComTech, in a statement. “In the U.S., performance was more of a level field between the two leading operating systems, as the iOS market share decline and Android share gain both decelerated.”
“The maturity of the European market is evident when looking at the declining number of first time smartphone buyers – in the 3 months ending July 2015, only 25% of smartphones sold went to first-time buyers versus 29% for the same period in 2014,” said Dominic Sunnebo, business unit director at Kantar Worldpanel ComTech Europe. “This type of market maturity increases the impact of churn on overall performance as we have seen with Android this time around – 27% of smartphone buyers across Europe left Android for iOS versus 9% in the US.” iOS market share is higher in the U.S. versus Android compared to Europe.
“The U.S. market continued to be dominated by two players, Apple and Samsung, who together accounted for 64% of all smartphones sold,” Milanesi stated. “If share alone was not enough to demonstrate market dominance, our data also shows that these two vendors sold nine of the top ten best-selling smartphones in the three months ending July 2015 – with LG making a cameo appearance in the ranking.”
Smartphone OS Sales Share (%)
Source: Kantar Worldpanel ComTech
Source: Kantar Worldpanel ComTech
Tamsin Timpson, strategic insight director at Kantar Worldpanel ComTech Asia, explained, “In urban China, the market leadership battle is far from over, as Huawei was quickly dethroned by Xiaomi after reaching the top spot in June.” She added, “Xiaomi takes advantage of the shortest replacement cycle in urban China, a mere 12 months against the overall smartphone average of 20 months.” Brand consideration for Huawei, however, is growing rapidly – now at 51% among consumers intending to upgrade in the next 3 months – Xiaomi reaching only 25%.”
“While market performance over the past three months might have lacked some excitement, things are about to change as Samsung’s recently-announced products begin to roll out across markets and Apple makes its big reveal on September 9, ”Milanesi said. “While all eyes will be on Apple’s new products, I would suggest people pay close attention to the current iPhone 6 and 6 Plus market performance, should the accustomed price drop occur after the September 9 product announcement. In the U.S., 32% of the overall sales of the iPhone 5s were generated after the launch of the iPhone 6.”
Source: Kantar Worldpanel ComTech
MacDailyNews Take: As fragmandroid settlers realize their mistake, they upgrade to Apple iPhone.
Market share is nice, but profit share is nicer:
Apple’s iPhone owns 92% of smartphone industry’s profits – July 13, 2015
Android phone manufacturers made a big mistake taking the expanded SD card space and the removable battery out of their new phones. That was a huge competitive advantage.
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Agreed. I have the Note 4, last of the Samsung removable battery and expandable memory. I absolutely love it.
I am hoping it hangs on until they come to their senses.
I guess most people are too technically challenged to change an iPhone battery, but I found it quite simple, and the battery itself about 25 bucks.
And Samsung, gosh, didn't realize that they'd grown to 34% of the market share (if the numbers are accurate for iOS having a 30% share and 64% between the two companies) which I guess makes them the biggest in the US now of any single brand.
I'm more than a bit surprised about the market share loss in the US for Apple; I had assumed that catching up with mobile payment options as well as the Apple Watch would have at the very least maintained their market share - I wonder how much of this is being affected by T-Mobile dropping subsidized phones?
I have a four mini with 32 gig SD card 1500 songs and they are not on a cloud
Completely agree, I have a two year old phone, I would have replaced it this year if I had an option with removable battery and SD card. Since there wasn’t, I bought a new battery and bigger SD card, it is now as good as new.
Maybe that’s why they are taking the option away.
The SD card space was a sales disadvantage in the Enterprise as it was a huge security risk for IT to accepting Android phones for any Bring Your Own Device or even for Android sales direct for use to the Enterprise level IT departments. IT was too easy to steal the cards out of the phones. . . and therefore all of the data on the cards. Google saw that and to open the doors to the Enterprise, removed it. Similarly, batteries were a enterprise sales impediment. . . as well as a security problem. Remove the battery and the Enterprise owners of the phone couldn't track the location of their property. So. . . Gone.
I think a more important driver of dropping sales was the revelation that Android phones cannot be completely erased at the end of the owner's use of them. . . and essentially must be destroyed instead of handed down or sold to another user. Essentially secret data was left on the phones including passwords, credit card data, and other personal information including photographs that might be sensitive were found on Android phones that were supposedly reset to factory blank conditions. Even experienced technical people could not properly erase their phones of this sensitive data. That essentially destroyed any resale value of an Android phone for anyone who might be concerned about their privacy.
Add the growing level of malware attacks that were hitting only Android and you were getting what some pundits were calling a "perfect storm" for Anrdroid when combined with the fact that many manufacturers were not pushing out the patches necessary for fixing the vulnerabilities in their equipment because they had no economic incentive to do it, even when Google published them in a timely manner.
Consumers aren't stupid. They'll go where it's safer.
Maybe more sodomites live in Europe?
Because it makes no sense otherwise.
Samsung has been the number one brand for some time. . . dropped to number two to Apple in the fourth quarter of 2014 for one quarter. However, Apple has 92% of all phone profits. Samsung has 14% of the profits. You might ask "How can that be?" since it totals 106%! It's even stranger because Xiaomi has 1% of the profits and LG has another 1%, bringing the total of all cellular phone profits to 108%! The reason is that ALL of the other 246 or so cellular phone makers have posted LOSSES, which when accumulated total the missing 8% of the cellular phone profit totals, bringing the it back down to 100%.
I love my Samsung Note 4 and it has the added advantage of not being made by a company with a sodomite CEO who aggressively pushes the sodomite agenda.
Android is just a flipping mess to support or write apps for, thanks to its dozen-plus versions of the operating system in circulation ultimately distributed by the service carrier to the end user. I think I saw somewhere recently that Samsung alone had ten supported devices in their lineup and each of them had four or five distinct versions of Android to support for Sprint, AT&T, Verizon, etc. and other carriers worldwide. Most Android users on the planet were at least two Android generations behind the current release!
It got to the point that no matter what Android device you bought from any manufacturer, whatever version of Android it shipped with would basically be the only version it would ever have — and that includes patches and updates. There are still Android users out there with a fairly new smartphone that are stumbling around running a four or five year old Android operating system. You practically need a lookup chart going to Google Play store to determine if some app will run on your specific model of phone within your supported version of Android. Madness.
Or, buy an iPhone and get updated to the latest version of iOS along with everyone else on the planet the same day.
Why anyone would want to relive the early 1990s of AT-compatible PC building on their smartphone in the year 2015 just to save $35 and not be an “Apple faggot” is just beyond my understanding.
#6 So easy even a girl can do this : )
https://www.ifixit.com/Guide/iPhone+4+Battery+Replacement/3141
As I said, iOS 8 reached 92.5% user penetration in the same month after being in the field less than 11 months.
Are you claiming that 1.2 billion iOS devices in the world were all bought all by sodomites? If so, you are really pathetic.
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