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$19 is a nice figure. I'm just sayin'.
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>>some less sinister psychological reason?
Psychology.
The same reason stores sell things for $9.99 instead of $10.
19 is one less than 20 but it has been known for many years that $9.99 sells more than $10.00. We often think about money in denominational amounts (i.e. $5, $10, $20) so we are more likely to give when the amount is just under the full denomination amount. We think we’re getting a bargain.
The amount is less than $20. That has been proven over the years to be an amount that most people feel they can live without over a month. But I asked you to give me $250 a year, you would tell me to get lost.
It used to be $11.95.
to me 19 bucks a month is a lot and can pay for muh beer
Why ask why, just Fess up, Parker
Think of ALL the pennies ‘we’ give up with the .9 on gasoline.
Who say we are paying 3 bucks a gallon when the price is 2.999?
Don’t we ALL tend to say ‘Gas is at 2.99’?
It sounds like a lot less than $20. They do ask if you’d like to round up your donation to $20.
Same reason most prices end with .99 or so - makes 19.99 look more like 19.00 vs. 20.00. Works for those who don’t actually think....the rest of us wonder why the charade, then we remember there are a lot of Democrats out there..
Works out to about $200 per year, which must be some kind of IRS trigger.
Not sinister, but definitely psychological. The human brain thinks of some numbers as much larger than their preceding number, and coming in under those break points maximizes your revenue. Psychologically 19 isn’t much bigger than 18 but 20 is a MASSIVE jump from 19. You’ll generally get about 1/2 again as many transactions when you stay under those lines.