Posted on 05/28/2015 4:49:31 PM PDT by markomalley
Almost exactly two months ago, MSNBC lost to Al Jazeera America (AJAM) during two hours of its daytime programming in key 25-54 demo viewership. It happened again this week.
We broke that rather astonishing ratings loss with the pretext that the network had just undergone a revamping with the cancellation of Joy Reid‘s and Ronan Farrow‘s shows, and a new focus on hard news over ’round-the-clock progressive commentary. AJAM, on the other hand, is a network that hit a zero in the demo just 16 months prior.
On Wednesday, May 27, AJAM defeated MSNBC in the demo again for two hours of daytime coverage.
During the 10 a.m. hour, AJAM’s news hour racked up 10K demo viewers, narrowly beating out MSNBC’s The Daily Rundown‘s 9K demo rating. And then again during the 2 p.m. hour, AJAM’s news hour narrowly beat MSNBC’s Thomas Roberts, 16K to 15K.
Of course, this is not to suggest AJAM is now overtaking MSNBC in the ratings overall: During the primetime (8-11 p.m.) hours, MSNBC had 135K demo viewers, versus AJAM’s mere 16K demo. And even during the 9 a.m. to 5 p.m. hours of programming, MSNBC had a 23K demo viewers compared to AJAM’s 7K.
MSDNC
Holy Toledo. Al Jazeera america, which has microscopic ratings to begin with, sometimes beats out MSNBC?? Is the audience of MSNBC really that limited??? What the heck???
The Far Left gravitates to the far left.
This is a surprise how?
With any other results oriented organization, this kind result, after spending millions and millions of dollars, would be enough to send the President of the organization packing. With MSLSD and AlJaBama however, they realize they are splitting the same demographic and as long as they are both on the same America hating page, they are ok with it,
Who the heck watches TV at 10 AM ??????
.
Muzzies and EBTers are just rolling out of bed at that hour.
The ambitous ones, that is.
Heck, I'm watching the news, FReeping, listening to Rush, paying bills, sipping coffee....
This is the age of the multi-tasker :-)
Get with the program.
Alex, I'm going to say "When is Obama's unemployed voter base getting out of bed?"
Who subsidizes MSDNC?
Pray America is waking
I’m getting the vapors. I must have a spot of tea and lay down.
There are niche youtube channels with far more viewers than MSNBC. That being the case, one need ask why companies advertize there. It’s not for viewership/eyeballs, the whole point of buying ad time. So then that leads to what other reason could there be.
Agenda.
Smart investors would be suing every advertizer on MSNBC for breach of fiduciary duty. Then again, smart investors would not cut their own throats by investing in liberalism.
But aren’t the ad rates paid by advertisers determined by the ratings? Don’t advertisers pay a sum up front, then get a final bill later, after the ratings are in,,and they learn how many people were reached by their ad? I thought I heard that’s how it worked, that adjustments are made to advertiser bills when the ratings are tallied up.
There’s actual numbers and cooked numbers. Newspapers claim ‘legally’ circulation numbers that double actual circulation but because of the way things are defined, they get away with it. Same with TV.
The advertixzers can’t do much because thats the way the game is played and if they want air time anywhere, they play. Their investors only see the numbers they are shown which ‘they’ calculate far differently.
You can also see examples of this language manipulation in other areas. How many times have we heard of the TONS of CO2 being released into the air right? Look up what a ton of CO2 actually weighs compared to what you were taught a ‘Ton” weighs. 2 VERY different things.
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