There are niche youtube channels with far more viewers than MSNBC. That being the case, one need ask why companies advertize there. It’s not for viewership/eyeballs, the whole point of buying ad time. So then that leads to what other reason could there be.
Agenda.
Smart investors would be suing every advertizer on MSNBC for breach of fiduciary duty. Then again, smart investors would not cut their own throats by investing in liberalism.
But aren’t the ad rates paid by advertisers determined by the ratings? Don’t advertisers pay a sum up front, then get a final bill later, after the ratings are in,,and they learn how many people were reached by their ad? I thought I heard that’s how it worked, that adjustments are made to advertiser bills when the ratings are tallied up.