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The Business of Being Rush Limbaugh
Darryl Parks ^ | 5/27/15 | Darryl Parks

Posted on 05/28/2015 6:08:43 AM PDT by raccoonradio

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To: Buckeye McFrog
Personally I also blame the fact that most marketing departments are overrun with Millenial females with degrees from Liberal universities, who are heavily influenced by social media, and hence always raising the alarm to their bosses that Rush could kill their business.

Sounds like a Hollywood blacklist to me. Conservative talk format is "toxic". Unlike the liberal rhetoric that is heard in news, talk, infotainment, comedy, and sports in the MSM.

61 posted on 05/28/2015 10:09:35 AM PDT by a fool in paradise (Funny how Hollywood's 'No Nukes' crowd has been silent during Obama's Iranian nuclear negotiations.)
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To: JohnG45

FR itself doesn’t have the same level of posts in threads or even number of new articles as in years past.


62 posted on 05/28/2015 10:12:10 AM PDT by a fool in paradise (Funny how Hollywood's 'No Nukes' crowd has been silent during Obama's Iranian nuclear negotiations.)
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To: conservatism_IS_compassion
Make no mistake, the FCC would be entirely uninterested in opening up a huge new set of "broadcast" channels - for the simple bureaucratic reason that that would reduce the importance of the FCC.

It isn't JUST about that, the corporations that monopolized radio (and eliminated local content/control) don't want to see their stations diminished in value by such competition.

63 posted on 05/28/2015 10:14:12 AM PDT by a fool in paradise (Funny how Hollywood's 'No Nukes' crowd has been silent during Obama's Iranian nuclear negotiations.)
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To: Old Sarge
As little as I listen to Rush any longer

Out of curiosity, why do you listen less these days?

64 posted on 05/28/2015 10:23:28 AM PDT by Poison Pill
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To: Poison Pill

Two reasons, really:

First, work schedule. There is NO WAY to get him at work - FR is barely accessible.

Second, content. If all I wanted to hear about was sports-name-dropping, I’d watch Disney/ESPN.


65 posted on 05/28/2015 10:26:32 AM PDT by Old Sarge (Its the Sixties all over again, but with crappy music...)
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To: bigbob

It wasn’t Fluke.

Anyone who believes that is delusional.

What did it was demoralization of the conservative base. Elect conservatives, and things will change. He carried so much water for these guys and he’s now getting hammered for it.

What conservatives have discovered is that no matter who you elect, you get Statism.

Even Rush doesn’t know what’s up any more. He can’t figure it out, and he sounds as frustrated as we are. He’s drifting into the ‘useful idiot’ category. He’s been had by the GOP, and now Rush is dealing with the aftermath.

The economics of radio, no doubt, are changing. What he needs to figure out is how to pivot. There are ratings to be had, because the whole country is angry right now and looking for someone on the right that actually gets it. He knows this too.

I’m sure the question in his mind is, “Do I feel like ripping it down and putting it all back up again at this point?” He doesn’t have to work another day in his life.

Problem is, he believes in what he’s selling, even though his own party isn’t buying it any more, except at election time, but not the day after.

Fluke is nobody, and nobody cares. She’s a whore, everyone knows it, and what’s worse, she’s a government subsidized whore. Nobody wants a government subsidized whore.


66 posted on 05/28/2015 10:39:59 AM PDT by RinaseaofDs
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To: Poison Pill; Old Sarge

I started listening about 1991. He had a profound and changing effect on me. I stopped listening to him within the past year. Oh, I will tune in to see if he is doing anything interesting, but I switch stations with the commercials and rarely go back. Instead I listen to a growing radio station in our area that plays music from 1900 to about 1955. My father’s and grandmother’s music. Love it.

Limbaugh needs to punch it up. Give more info and new perspectives. Today in the car he gave an interesting perspective on a subject, then tootled off to discuss some sort of watch by apple. That part was a waste of air. I cannot abide listening to small nuggets of info between ads and what interests him.

I know a ton of millennials who would love Limbaugh if he stopped droning, educated them and gave them useful info. He would need to outreach on social media for them and not use his picture but instead, a logo. These kids are hungry for information , perspective and ideas about solutions. Not to feel helpless after another piece of how our government is screwing us.


67 posted on 05/28/2015 12:49:57 PM PDT by Chickensoup (Leftist totalitarian fascism is on the move.)
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To: a fool in paradise
It isn't JUST about that, the corporations that monopolized radio (and eliminated local content/control) don't want to see their stations diminished in value by such competition.
But why would the FCC care? Crony capitalism.

68 posted on 05/28/2015 1:42:53 PM PDT by conservatism_IS_compassion ('Liberalism' is a conspiracy against the public by wire-service journalism.)
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To: Old Sarge; Chickensoup
Thanks. Just curious as to why other people stopped listening. I used to listen about every day but less and less over the past few years. About 9 or 10 months ago I went to zero and never went back.

The content felt like it shrank and changed. Lots and lots of time flogging iced tea and children's books. Also, it really bugged me when he started going straight from content into a live commercial for lifelock. By the time I realized it was a commercial, I felt I'd been had.

69 posted on 05/28/2015 3:42:39 PM PDT by Poison Pill
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To: TexasCajun

The first time I read that I thought it said his wife Jake and his dog Kathie.


70 posted on 05/28/2015 5:43:20 PM PDT by West Texas Chuck ("Why NO Mr. Bond, I expect you to DIE!")
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To: raccoonradio
Rush certainly doesn't need the money and given his age I don't think anyone should be surprised if he hangs it up soon..regardless of how strong,or weak,his listener base/revenue stream is.
71 posted on 05/28/2015 5:51:48 PM PDT by Gay State Conservative (Obama;America's Ambulance Chaser-In-Chief)
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To: gaijin

“on the Internet, which is where radio is going.”

gaijin, just watch what Art Bell is up to right now for a lesson in how right you are.


72 posted on 06/01/2015 7:59:50 PM PDT by Pelham (The refusal to deport is defacto amnesty)
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To: Pelham

Wait...Art is STILL broadcasting somewhere...?!

Where...?


73 posted on 06/01/2015 9:18:14 PM PDT by gaijin
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To: gaijin
July 20th is the day his non-compete ends and 'Midnight in the Desert' begins. Right now he is building his new studio in Pahrump. His intention has been to do an updated version of his old program but to do it over the internet. A three hour show with a mere six minutes of advertising per hour. It will also go out via the TuneIn app.

What's happened as he has been putting this plan together is that some terrestrial stations have begun approaching him requesting to broadcast his internet feed, which Art is agreeing to let them do as long as they broadcast it live with no changes at all. Just the six minutes of advertising per hour.

It's fascinating to watch this develop. You may remember that Art was very early in working with the internet, and now he seems to be on a new cutting edge for broadcasting, melding radio and a live internet broadcast. Some stations carrying the talentless version of his old show must be getting very nervous.

I won't be surprised if Limbaugh doesn't do something similar down the road. He'll have even more control over his program than he does now.

74 posted on 06/01/2015 10:55:13 PM PDT by Pelham (The refusal to deport is defacto amnesty)
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To: Pelham
I won't be surprised if Limbaugh doesn't do something similar down the road. He'll have even more control over his program than he does now.

I wouldn't be surprised either. I feel that he will be watching closely to see how well his old friend, Art Bell, does with his new internet stream based program.

If Art Bell does well and is successful, Rush may well follow him after his contract runs out next year and his no compete clause expires (probably six months or so after his contract ends). Rush has said at times that he is tired of dealing with frightened radio station managers on his affiliates, afraid he is too "controversial". Rush isn't too far behind Art Bell in being innovative technology wise.

Plus, Rush probably has several million 24/7 subscribers already who pay about $50/year for membership (I am a 24/7 member myself) - something Art Bell doesn't have now. If Rush was to abandon terrestrial stations and broadcast via an internet stream to subscribers, he may get over 5 million listeners/subscribers already via 24/7 memberships.

If he has 5 million 24/7 subscribers and was to add $25/year for a subscription to his new internet broadcast (making it $75/year for a enhanced 24/7 subscription), he could rake in $375 million just from subscription fees alone, not counting pocketing all advertising revenue, show merchandise and simulcast fees for now former terrestrial affiliates eager to simulcast his program.

That $375 Million+/year would be his and his alone and mark a major pay raise from the $50 Million/year he makes now. Even after taxes and expenses, he would take home much more and more importantly, have total control over his own show, brand and content. Rush probably only gets a cut of his 24/7 dues, if it is not already included in his $50 million/year contract.

Maybe Rush would get back to being the old Rush we all remember instead of the more duller version we have now if he got off terrestrial radio and went online and could say whatever he wanted to without having to worry or care about station managers/advertisers. I think Rush still enjoys his work and still wants to do it as long as he is enjoying it - otherwise I think he would have retired by now. He would enjoy it more saying what he wants and having complete control over his show, including revenues.

75 posted on 06/06/2015 9:39:36 PM PDT by dsm69 (Boycott News Media/Hollywood Advertisers)
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To: dsm69

“I think Rush still enjoys his work and still wants to do it as long as he is enjoying it -”

I think so too. In that respect he’s just like Art Bell.

Art intended his new experiment to be solely an internet streaming affair, free in real time and by subscription for podcast, archive, etc. But he’s being approached by terrestrial stations who want to broadcast his internet stream. Apparently Art is fine with that as long as they adhere completely to what he requires from them. A very interesting turn of events that leaves Art in control.

Rush would certainly end up in the same catbird seat. There will be terrestrial stations who will want to carry his internet feed, but he will be in charge instead of the other way around. This is a fascinating new page in radio developing.


76 posted on 06/06/2015 10:48:15 PM PDT by Pelham (The refusal to deport is defacto amnesty)
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To: Pelham

Didn’t realize Art Bell was streaming live for Free. Rush could do that as well and still make big $$$ just on the advertising - both for on air and also have adds run on his streaming website and app, plus keeping 24/7 fees as is.

I forgot that you can already listen to his show’s live stream for free via either his website or via the Rush 24/7 App, which is also free to obtain.

Yes, I believe Rush can make far more by going it alone via Internet stream and selling syndication rights to terrestrial radio stations to simulcast his show than going thru premiere broadcasting. He has time to wait and see how Art Bell’s experiment turns out before his contract with Premiere runs out next year.

Going it alone will likely bring back the old Rush, since he would no longer have to answer to corporate suits what he does on the air. I can see him broadcasting into his 70’s easily health permitting.


77 posted on 06/07/2015 6:58:56 PM PDT by dsm69 (Boycott News Media/Hollywood Advertisers)
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To: All

I never got the whole Sandra Fluke thing either. If you want to find fault with Rush, there are many more objectionable things he’s done and said. As I see it, Sandra Fluke went out of her way to get into the public eye with something controversial.(She was not a hapless person who found herself in the middle of some cause celebre.) When you do that, you have to be ready to accept the consequences. If you can’t stand the heat, stay out of the kitchen, in other words.

I too began listening to Rush in the early 90s. I don’t listen regularly any more. Typically I listen to an hour or so of reruns on weekends and that’s about enough. A lot of the show seems to be references to old shows from years ago, and other unoriginal material. I have also been frustrated with his avoidance of certain topics. In some cases, he may have been right to avoid these topics, and it wasn’t evident until later, but still. There are other topics that he probably should avoid until he gets better informed. I think earlier this month he was talking about accusations that he was “out of touch”, and making kind of a joke out of it. But the truth is, I think he may he may be out of touch, to some extent. Not that he’s the only one, of course. So are many politicians, and a lot of other famous and influential people.The childrens’ book promotions are very tiresome too.

I think the show jumped the shark in early 2000s, 10 or 15 years ago. But that means that we got about 15 really good years.


78 posted on 06/21/2015 2:49:18 PM PDT by crazycatlady
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