Project Titan, SixtyEight & SG5: Inside Apple's top-secret electric car project

AppleInsider ^ | March 13, 2015 | By Neil Hughes & Mikey Campbell

[Swordmaker]

Shrouded in secrecy and speculation, Apple's mysterious "Titan" electric car project is believed to be in development at a top-secret facility hidden in plain sight, discovered by AppleInsider just minutes away from the company's California headquarters.

Artist's (poor) rendering of an Apple garage.

Whether or not the mythical "Apple Car" ever becomes a real product, the company is tinkering away on a top-secret automotive project. Sources familiar with the development of "Titan" say it's well beyond the concept stage, with serious work underway at a site located off of Apple's Cupertino campus.

Specifically, two people with knowledge of the project say Apple has been working on it and receiving shipments related to its development at a building just minutes from 1 Infinite Loop, in the town of Sunnyvale.

It is unclear if this secondary campus is ground zero for "Titan." But AppleInsider can confirm that Apple does indeed have a large presence at the location, and that numerous automotive-related renovations, including an "auto work area" and a "repair garage," have been constructed on the premises.

[molson209]

LOL, That car looks so 90’s man

[Swordmaker]

If, possible, maybe, suspected, rumored, could be, this is Apple's secret skunk works of Project Titan car project. . . maybe, possibly, suspected, rumored, could be, if what they suspect is true that Apple is working on an Apple Car. — PING!

Apple Car Ping!

If you want on or off the Mac Ping List, Freepmail me.

[Swordmaker]

LOL, That car looks so 90’s man

I was thinking early 60s Renault.

[The Sons of Liberty]

Project Titan, SixtyEight & SG5: Inside Apple's top-secret electric car project

Keep in mind that the pricetag of an "Apple Car" will probably be in the seven figure range if it is priced like their other products.

[MeshugeMikey]

the 11K watch....and the million dollar car....

ah no thanks

[Mastador1]

LOL, That car looks so 90’s man

Looks like the designer used to work for Lada.

[SunkenCiv]

That explains the tire-on-its-side new HQ building.

[nascarnation]

Fun stuff, lot of rumors about them possibly acquiring Tesla too. Will be interesting.

[Star Traveler]

I take it you’re not going to buy a Rolex or a LaFerrari ... LOL ... but there are people who do.

Fortunately for Apple sales, they’re not making their profits from that market, but from the average Joe, like me. I might not be able to afford a Rolex and drive a LaFerrari ... but I can VERY EASILY afford an Apple Watch ... :-) ...

HOWEVER ... I have recently come up with a saying of my own about the Apple Watch ... which I like to say every chance I get ...

“The Apple Watch is not a watch!” ... :-) ...

[Swordmaker]

the 11K watch....and the million dollar car....

Do you mean the $349 Apple Watch?

[Swordmaker]

Keep in mind that the pricetag of an "Apple Car" will probably be in the seven figure range if it is priced like their other products.

Do you mean like the $499 Mac Mini? The $899 MacBook Air?

[MeshugeMikey]

the last Id read it was well into the thosands of dollars.

Thanks!

[MeshugeMikey]

the ads look great.

I want it to be able to trigger my Canon Camera by remote..

I suspect that in time there will be so many apps for the thing that there will be one for everything but eating and sleeping.

[Swordmaker]

the last Id read it was well into the thosands of dollars.

• Apple Watch Sport 38mm: $349.
• Apple Watch Sport 42mm: $399.
• Apple Watch Stainless Steel 38mm depending on band $599 — $999
• Apple Watch Stainless Steel 42mm depending on band $699 — $1099
• Apple Watch Edition 18K Gold 38mm depending on band $10,000 — $17,000
• Apple Watch Edition 18K Gold 42mm depending on band $12,000 — $19,000 (?)

The last figure is not actually listed but extrapolated from the 38mm price differential. Third party manufacturers are already announcing watch bands to fit the Apple Watches. . . so one can buy the lowest version in the model you want and pick a band you like at a lower cost than Apple's selection.

[MeshugeMikey]

ah yes the prices originally quoted would have been the very top end...

Thanks!

[Swordmaker]

ah yes the prices originally quoted would have been the very top end...

Yes, top end is solid 18K gold case and 18K gold bracelet band. LOTS of gold.

[Star Traveler]

If you’re talking about the “watch” ... I think you’re referring to the 18 kt. gold model, which was in the thousands, like you say. But that’s a limited edition ... and not the normal consumer watch.

It’s kinda like that company that sells iPhones, all studded with diamonds. That’s not a normal iPhone! ... :-) ...

[Secret Agent Man]

It looks like a rounded-over Trabant.

[martin_fierro]