They make a point of showing a moderately overweight woman or an older woman, and without outright saying it, they are trying to make men feel guilty for thinking that a young woman is more attractive physically to them than the less physically attractive female. What is unsaid (or even sometimes it is said) is: "Why are you shallow men attracted to a young nubile woman, when you can have a more physically imperfect woman who has a better brain and personality?"
I simply think it flies in the face of biology. I am an older guy, and I look at someone like this:
And it makes me feel, well...hey! That is one singularly attractive woman! (never mind, to paraphrase what Herb Brooks once said of a hockey player, I believe she might have: "A million dollar body and a ten cent fart for a brain", but...she is indeed attractive.
I admire a woman with engaging personality, intellect, and common sense, and that goes a long way towards being attractive to me, but if I see a 20 year old cheerleader from a college and a fifty-plus woman with a lined face, both can be attractive, but in the absence of anything else (all things being equal) the young woman is closer to bringing out the wolf in me than the older woman. I think it is simply biology at work, it is the way we are wired. Men are very visual. (There's a big surprise!)
Now, five minutes of conversation and interaction may change that completely. But men die younger than women, and there is a reason for that:
I look at your pic of that lady and see nothing but silicon implants. Eh
We’re genetically programed to select mates based on ability to propagate our genes, an older successful man has the means to afford multiple children and wisdom and wealth to pass on.
A younger woman has the ability to bear many children.
Worse, before Ignatz Semmeweis women often died following childbirth, and mothers had to be replaced. The only cohort available was the younger one.
That was before she had her implants removed...
That's not what's happening at all. This trend of women sharing makeup-free and un-retouched photos has nothing to do with men. Some women are complaining that photoshopping has gone too far, so models and other famous people are putting un-retouched photos out there. It's just a trend - the latest thing to do.
It has nothing to do with making men feel guilty about anything. LOL.
And of course, everyone is (usually) more attractive at a younger age.