Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

Tim Cook explains why Apple Pay doesn't collect your data: 'You are not our product'
Business Insider ^ | February 11, 2015 | Dave Smith

Posted on 02/12/2015 12:44:54 AM PST by Swordmaker

Apple Pay is off to a good start: by December, two out of three dollars used for contactless payments were from Apple Pay. . .

Cook explained why Apple Pay works: It respects people's needs for privacy and security, which makes it trustworthy.

It's first and foremost a value. We believe that customers have a right to privacy. And that the vast majority of customers don't want everyone knowing everything about them. ... You are not our product. That is our product. ... there's no reason why anyone, or us, that we need to know where you're buying something, what you're buying, how much you're paying, I don't want to know any of that. It's none of my business, frankly.

Cook says that over time, customers will "more and more go to people they trust with their data." And Apple Pay works because it's reliable, unlike credit cards, which are extremely vulnerable compared to Apple's system that doesn't show merchants your credit card number.

We knew that it had to be secure, because all of us are tired of people breaching our credit cards, and going online and having to reput in all of these numbers everywhere. I'm sure everyone in this room, or almost everyone in this room at least once that's happened to. It's happened to me three times.

With Apple Pay, we don't — we never give the merchant your credit card number. We don't even have it. We're essentially making up a proxy for each individual transaction which prevents the passage of this number. Think about it for a minute, how secure can a card be when it has your number on the front, and this thing called a security code that anybody can see on the back!


(Excerpt) Read more at businessinsider.com ...


TOPICS: Business/Economy; Computers/Internet
KEYWORDS:
Navigation: use the links below to view more comments.
first previous 1-2021-4041-56 next last
To: rlmorel; lee martell
That isn’t correct, according to their outright statement that they openly serve as a middleman to transfer your initial token request to your card provider or bank, but once the bank sends your token back to your device in response to your initial request, they delete the transaction.

Apple does not even act as the middleman. The iOS device has done that already before the transaction is made by establishing a relationship between the device and your bank. The bank provides the device with an identifier which both the bank and the device will share. The iOS provides that identifier to the NFC enabled credit card machine which then goes to a standard credit card service agency which handles it just like a credit card transaction. The device merely sends the one time use token. Apple never receives any of that data at all.

21 posted on 02/12/2015 11:44:52 AM PST by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users contnue...)
[ Post Reply | Private Reply | To 8 | View Replies]

To: Caipirabob
I guess it was my “Red Badge Of Courage” moment with Apple products...lmao!

The trolls will attack anyone they perceive who has escaped the PC or Android reservation. They think WE are the sheep and lemmings. . . but they are the ones who follow the crowd.

22 posted on 02/12/2015 11:49:31 AM PST by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users contnue...)
[ Post Reply | Private Reply | To 10 | View Replies]

To: Swordmaker

Not convincing.


23 posted on 02/12/2015 11:53:32 AM PST by RinaseaofDs
[ Post Reply | Private Reply | To 1 | View Replies]

To: Swordmaker
The trolls will attack anyone they perceive who has escaped the PC or Android reservation. They think WE are the sheep and lemmings. . . but they are the ones who follow the crowd.

Don't you know by now only liberals and gays use Apple products? Real America-loving conservative patriots use Samsung (makers of the TV that records and markets your living room conversations).

24 posted on 02/12/2015 11:56:47 AM PST by Drew68
[ Post Reply | Private Reply | To 22 | View Replies]

To: Vendome
Not so with Apple, who has an installed base of 44 million users, who are use to seamless use of applications.

A couple of corrections, Vendome. Apple's registered users with credit cards that may be users of ApplePay online is over 600,000,000 if they opt-in with their Apple Accounts. The number of potential iPhone 6 is now about 60,000,000 plus an additional 150,000,000 iPhone 5s users and they all have the potential to use ApplePay. However a lot of those are over seas where ApplePay has yet to be rolled out. IOS 9 appears to have support for ApplePay in China, Australia, Japan, and Europe. Other than those figures, I agree with everything you say.

25 posted on 02/12/2015 12:03:01 PM PST by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users contnue...)
[ Post Reply | Private Reply | To 13 | View Replies]

To: Swordmaker

When you first set up your card, you send your card information to Apple (it is encrypted, of course) who then forwards it on to your bank or credit card company.

When it is approved for use by your bank/card company, they send back a token (again, encrypted) which passes through Apple and on to your device. When Apple gets the ACK from your device that it has the abstracted token, it deletes the encrypted card info at that time.

At least that is how I interpreted it.


26 posted on 02/12/2015 3:28:25 PM PST by rlmorel ("National success by the Democratic Party equals irretrievable ruin." Ulysses S. Grant)
[ Post Reply | Private Reply | To 21 | View Replies]

To: Star Traveler
"ANYYONE that so much even “breathes” the word “Apple” ... is soon attacked by a small herd of Apple-haters who lie in wait for an Apple thread to pop up."

Maybe that's because you paid trolls/bandwidth thieves post the most ridiculous threads. Hell Apple cures cancer as far as you are concerned. Your daily spamming of FR with Apple press releases is proof enough of your paid activities.

Apple has a long history of you trolls making wild claims that are later disproved and bashed.

!!! USING APPLE PRODUCTS CURES CANCER!!!

27 posted on 02/12/2015 3:38:46 PM PST by CodeToad (Islam should be outlawed and treated as a criminal enterprise!)
[ Post Reply | Private Reply | To 12 | View Replies]

To: Swordmaker

Meh, I would rather use cash. Cash never had a dead battery, never gets hacked and is private


28 posted on 02/12/2015 3:41:40 PM PST by eXe (Si vis pacem, para bellum)
[ Post Reply | Private Reply | To 1 | View Replies]

To: CodeToad

Ahhh ... an Apple-hater has arrived ... LOL ...


29 posted on 02/12/2015 3:44:43 PM PST by Star Traveler (Remember to keep the Messiah of Israel in the One-World Government that we look forward to coming)
[ Post Reply | Private Reply | To 27 | View Replies]

To: eXe

I don’t believe Apple did this to replace cash. I believe Apple did this to provide a more secure “card transaction” (whether in person or over the Internet) ... along with providing more privacy on that transaction (than with a card).

The only time this would be “relevant” to someone is of they already use a card. Since you don’t use cards, this technology isn’t directed to you.


30 posted on 02/12/2015 4:05:30 PM PST by Star Traveler (Remember to keep the Messiah of Israel in the One-World Government that we look forward to coming)
[ Post Reply | Private Reply | To 28 | View Replies]

To: RinaseaofDs

If you don’t use any cards for transactions of any kind, then this is really not for you anyway.

BUT ... if you do use cards, from time to time, it’s definitely better than having a machine or a clerk capture your information - “in the clear” that is right on your card. Hand me someone’s card, and I have all I need to start making purchases, even if I hand it back in a minute or two!

But, hand me someone’s phone with Apple Pay on it, and I have ABSOLUTELY NOTHING, even if you give me the phone for a day to fiddle with! I can’t even make one purchase or capture one little piece of information from any card on that phone!


31 posted on 02/12/2015 4:15:25 PM PST by Star Traveler (Remember to keep the Messiah of Israel in the One-World Government that we look forward to coming)
[ Post Reply | Private Reply | To 23 | View Replies]

To: CodeToad
Apple has a long history of you trolls making wild claims that are later disproved and bashed.

Why the insults? Sign of a moron who can't debate intelligently? Anyway, please list those "wild claims". Perhaps you're referring to when Apple said that using a mouse and GUI is a game-changer in IT, and PC trolls denounced mice and GUI as idiotic and no one would use them (followed by Microsoft a year later)? Or when Apple dropped floppy drives in favor of CD and DVD drives saying they were obsolescent (and PC trolls denounced it as idiotic)? And so on. Most "wild claims" by Apple proved true and the PC companies followed suit, or went under. Remember when Apple claimed the iPhone was a game-changer? Or the iPad (roundly denounced as doomed to a quick fail but all the other PC companies copied Apple with their own tablets)? Please refrain from trying to insult others, you show your own ignorance.

32 posted on 02/12/2015 4:24:35 PM PST by roadcat
[ Post Reply | Private Reply | To 27 | View Replies]

To: CodeToad; Star Traveler
Maybe that's because you paid trolls/bandwidth thieves post the most ridiculous threads. Hell Apple cures cancer as far as you are concerned. Your daily spamming of FR with Apple press releases is proof enough of your paid activities.

And just like this reply from YOU, you lie. AGAIN. . . YOU have been told numerous times that NONE of us are paid to post these threads, yet you repeatedly claim we are "paid trolls/bandwidth thieves" despite being told we are not. That means:

TROLL CODETOAD
IS A LIAR! AGAIN!

33 posted on 02/12/2015 4:42:09 PM PST by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users contnue...)
[ Post Reply | Private Reply | To 27 | View Replies]

To: eXe
Meh, I would rather use cash. Cash never had a dead battery, never gets hacked and is private

Your cash can be stolen from your pocket and you have no opportunity to recover your cash. Your iPhone with ApplePay could be stolen and it cannot be used by anyone except you applying your living finger. Even if it could be used, you would not lose any of your money. It is fully protected against loss of your funds.

34 posted on 02/12/2015 4:44:48 PM PST by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users contnue...)
[ Post Reply | Private Reply | To 28 | View Replies]

To: Swordmaker; CodeToad

True ... so true! AND ... he’s a serial liar, too ... he does it on numerous Apple threads!

There’s gotta be something off-balance with a guy like that. Some psychological counseling would be in order, I would think.


35 posted on 02/12/2015 4:48:10 PM PST by Star Traveler (Remember to keep the Messiah of Israel in the One-World Government that we look forward to coming)
[ Post Reply | Private Reply | To 33 | View Replies]

To: CodeToad

MARCH TO THE APPLE ANTHEM COMRADE!

SHOUT OUT THE LYRICS OR BE ROAD APPLE!

You better toss your bullets
You better hide your guns
You better help the children
Let ‘em have some fun
You better count your blessings
Kiss mom and pa
You better burn that flag
Cause it ain’t against the law!

You better pledge your allegiance
You’re not the only one
Listen up forefathers
I’m not your son
You better save the country
You better pass the flask
You better join the army
I said: “no thank you, dear old uncle Sam!”

You better toss your bullets
You better hide your guns
You better help the children
Let them have some fun, some fun, some fun!


36 posted on 02/12/2015 4:57:09 PM PST by Fightin Whitey
[ Post Reply | Private Reply | To 27 | View Replies]

To: Star Traveler

And like clockwork, he’s joined by another flaming Apple-hater. . . citing his litany of lyrics of what was NOT sung in the Apple advertising that only he claims was implied because they deliberately and maliciously left it on the cutting room floor. . . so that we wouldn’t hear it, but he could.


37 posted on 02/12/2015 5:30:08 PM PST by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users contnue...)
[ Post Reply | Private Reply | To 35 | View Replies]

To: Fightin Whitey

HEY! Another obsessed Apple-hater arrives! Didn’t I talk to you in another Apple thread on this same thing ... LOL ...

BUT ... talking about the iPad Air 2 ... I absolutely love it. I’m getting ready to get rid of my iPad 4 and go with this one!

Here’s the iPad Air 2 Commercial that you’re talking about ... and it’s a terrific commercial!

https://www.youtube.com/watch?v=ROZhrRm88ms

AND ... here’s the iPad Air 2 page ... and get one, they’re terrific!

Change is in the Air! [as in the iPad Air 2]
https://www.apple.com/ipad-air-2/change/


38 posted on 02/12/2015 5:42:10 PM PST by Star Traveler (Remember to keep the Messiah of Israel in the One-World Government that we look forward to coming)
[ Post Reply | Private Reply | To 36 | View Replies]

To: Swordmaker

My cash may be stolen, (It’s not likely) but my ApplePay will always be tracked, databased, and records kept on whatever I buy. Loss of money is not the issue here, loss of privacy is.


39 posted on 02/12/2015 5:43:05 PM PST by eXe (Si vis pacem, para bellum)
[ Post Reply | Private Reply | To 34 | View Replies]

To: eXe
My cash may be stolen, (It’s not likely) but my ApplePay will always be tracked, databased, and records kept on whatever I buy. Loss of money is not the issue here, loss of privacy is.

YOU are not paying attention. That is the very point of ApplePay. It is not "tracked, databased," and the only record kept is your bank statement. . . which only indicates that you purchased X amount from store Y. Nothing more. Try and pay attention. That is why CVS and Wall Mart have not accepted it for use. . . because they CANNOT track sales and customer data when it is used. WAKE UP. . .

40 posted on 02/12/2015 5:48:16 PM PST by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users contnue...)
[ Post Reply | Private Reply | To 39 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-4041-56 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson