Throw the ball to a place where there are really only three possible outcomes: (1) the receiver catches the ball for a TD, (2) the receiver catches the ball out of bounds, or (3) the ball is out of everyone's reach and falls incomplete.
None of these outcomes ends the game for the offense.
Remember though that play got totally blown up by the pass rush and Ben did a lot of scrambling. We have no idea what the actually called play was.