Humans haven't changed their innate instincts in just half a century. People still get angry when their personal convictions are insulted. And today, their anger travels a lot faster, due to the internet and social media.
Perhaps we won't see hundreds of YouTube videos of people pitching their Apple computers, but something this hurtful is bound to draw a response from the public.
How big a response? Who knows, but one thing is certain -- if they were bold enough (or dumb enough) to insult so many of their loyal customers with this ad, they'll do it again. Especially if the public response is tepid or negligible.
Well, Apple customers aren't about to start pitching their Macs in the rubbish, or tossing their iPads or iPhones in the nearest trash bin. Among other things, they cost a fair amount more than a couple of record albums, and are a heck of a lot more essential to daily life than the albums.
But I do think we'll see some strongly-worded hashtags. It's the no-cost, painless, modern way to express one's discontent.
We've become a nation of hashtaggers. Gawd, it makes me sick.
Apple had better watch out. They risk a lot with moves like this one.