That was the push of radical feminism. In order to be 'equal' to men, women had to be as 'sexual' as men. They forgot that women are much more vulnerable, when it come to sex, than men are. They don't like it, and they try to argue it isn't so, but you can't argue with biology.
So young women are encouraged by radical feminism, through groups like Planned Parenthood, and the National Abortion Rights Action League, to 'be sexual', and the way they are encouraged to do so is to be sexually active, with as many partners as they prefer. With pop stars, it means to get up on stage and sing about sex, and dance and dress provocatively, This started with Madonna, and has gone downhill ever since.
Owning??
The real point is that these women are selling sex. Nothing new there. And not a step forward. I guess these dames are too dumb to see that. Typical broads.