It could be the best car ever made in the whole wide world, but if it’s priced out of the market it will still fail, with all flags flying, even if tons of taxpayer dollars are poured into the enterprise. Adam Smith’s dead hand is still stronger than the US government.
It is currently priced under the market. They are unable to produce enough to satisfy North American Demand. Two weeks ago, they increased their prices with no slack in demand. They are recently opening their doors in Europe and Asia and would expect their demand to triple. They can increase their prices some more and still sell all the cars they produce. I expect them to produce their $35,000 car before the demand for their Model S and Model X slows down.