It is currently priced under the market. They are unable to produce enough to satisfy North American Demand. Two weeks ago, they increased their prices with no slack in demand. They are recently opening their doors in Europe and Asia and would expect their demand to triple. They can increase their prices some more and still sell all the cars they produce. I expect them to produce their $35,000 car before the demand for their Model S and Model X slows down.
Which market is that? The luxury market, or the commuter market? Did you buy one? You sound like you either sell them or recently bought one.
What color is your Tesla?