The second group has a perverse motivation -
they truly believe that they are “good people” for supporting socialism.
Indeed, they do. But, not all of them see it as supporting socialism. For many, they are simply sold by the clever marketing of 'feel good' issues and slogans. These are the low information voters we should be working to educate. That's why I have asked some friends and relatives which group they are in.
It gets them thinking and in a couple of cases has led to conversion.