They just don't realize it yet.
The news business isn't about stating opinions; it's about the timely delivery of trustworthy information. Once you lose the trust, you can never get it back. The legend they helped David Axelrod and Co. create has been revealed as an empty chair.
They’ll try again if Romney gets elected, it’s all just a matter of time, only this time to try and make his policy ideas as president look bad. However, the question is only a matter of how long they have to hold back their fists to really look legit.