Anybody remember a company named Xerox? When was the last time you made a copy of something for work purposes? Xerox had a huge market but fax machines and a bit later, email destroyed much of the need for business copies. Why print something when you can read it, file it, share it or edit it without it ever existing as a concrete object.
Xerox tried to market office printers but few bought them. They remain as a maker of large-frame reprographic gear, reprographic software and as a patent repository. I cannot remember the last time I used a Xerox made walk-up copier.