Looks like the same stuff, but I'm sure it was made by Kraft, or some other major company. Orange stuff with some sort of little chunks in it. Looked like vomit to me .. LOL
For a quick tuna salad, a couple of boiled eggs sliced, a can of tuna and one or two dollops of Blue Plate mixed in, and you're in business!
The stuff I remember was originally called Kraft Miracle Sandwich Spread. I think they dropped the miracle part later.
I think the Miracle was that children didn't die in puddles of vomit, replete with little red and green bits floating on top after being forced to consume it.