Agreed. They had a good product and several of their teams were in NFL cities from the beginning. You have to have some teams in media centers to get attention or wind up like the Arena League.
A team has to exist somewhere in NY/NJ, LA and probably Chicago. If they don't, it will be largely ignored.
They'd be far better off in smaller venues, where there is nothing to compete for the fans. You'll have full stadiums...and colleges with be thrilled to have the rental income.
Ultimately, this will evolve into a developmental league of sorts for the NFL, and the major revenue will come from selling TV rights to ESPN and or FOX Sports Nets...or other venues like YES or NESN..who need LIVE programming..
If they’re aiming at being a D-league they won’t mind being ignored by the media. How often does the NBA D-league get attention? Minor league baseball? The AHL? If you’re keeping costs down by actually TRYING to be filled with second tier players you don’t need national media.