[ottbmare]

Incredible. Were we ever really like that? In 1959, what did people think and feel when they saw commercials like this? Did they actually respond and think that this was cool?

I love old cars, by the way; I’m just befuddled by the commercial. Two minutes of a quartet singing about a car—!

[Impala64ssa]

Maybe, I’m sure GE sold tons of light bulbs when Ronald Reagan was their pitchman.

[MHGinTN]

“see the USA, in your Chevrolette, America is asking you to try ...”

[cynwoody]

I love old cars, by the way; I’m just befuddled by the commercial. Two minutes of a quartet singing about a car—!

And what's with that copter?

[Chunga]

Back when music contained melody and harmony, Americans enjoyed singing, and commercials regularly featured professional singers extolling the virtues of American products.

Back when Americans were literate, a lyrically clever jingle like this one would resonate with any high school graduate's funny bone ("singin'" rhyming with "picnicking in" and "exploring in" among others, each rhyme its own joke for its own sake).

The jingle writers and the listening audience were sharing a wink. Cynicism doesn't require intelligence, but understanding this commercial's appeal does.

The song, the arrangement and the singing are backdrops to give Dinah Shore, a world-renowned singer, an opportunity to sing during a driving adventure with three harmony singers in a Chevrolet, the product being advertised.

IHTH.

[Chunga]

Back when music contained melody and harmony, Americans enjoyed singing, and commercials regularly featured professional singers extolling the virtues of American products.

Back when Americans were literate, a lyrically clever jingle like this one would resonate with any high school graduate's funny bone ("singin'" rhyming with "picnicking in" and "exploring in" among others, each rhyme its own joke for its own sake).

The jingle writers and the listening audience were sharing a wink. Cynicism doesn't require intelligence, but understanding this commercial's appeal does.

The song, the arrangement and the singing are backdrops to give Dinah Shore, a world-renowned singer, an opportunity to sing during a driving adventure with three harmony singers in a Chevrolet, the product being advertised.

IHTH.

[EyeGuy]

“I’m just befuddled by the commercial. Two minutes of a quartet singing about a car—!”

####

Well, OK.

But that little commercial is more entertaining, positive and interesting than 90% of the current crap on television.

[fella]

“Incredible. Were we ever really like that?”

Yes, we were. It was a good time until the lawyers screwed it all up by setting us at each others throats with greedy law suites and entitlements.

[count-your-change]

You better believe it! There is nothing like driving a big heavy car at 80 mph and just float along like you're sitting in an easy chair.
They were cars worth singing about unlike the little tin boxes now that only a contortionist can get into and the commercials are of cars skidding on wet pavement or of some skinny gal with her dress sliding up around her backside trying to get out of the car.

[afraidfortherepublic]

Yes, we were like that. Dinah usually sang her commercials wearing a beautiful gown. The women thought that if they had a new Chevy they could dress like that. The men thought that if they drove a new Chevy they could squire a beautiful lady dressed in a beautiful gown. You could forget your grimy job and your kids in diapers (cloth, of course) for a couple of minutes and dream about how to get that new Chevy.

Loretta Young used the same concept her her show opening. She always started her show with a sweeping entrance in a beautiful dress. People tuned in just to see her enter a room and introduce the story of the night, always starring Miss Young.

The Loretta Young Show Intro

[BenLurkin]

That was back before the collapse of civilization.