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To: ottbmare
Back when music contained melody and harmony, Americans enjoyed singing, and commercials regularly featured professional singers extolling the virtues of American products.

Back when Americans were literate, a lyrically clever jingle like this one would resonate with any high school graduate's funny bone ("singin'" rhyming with "picnicking in" and "exploring in" among others, each rhyme its own joke for its own sake).

The jingle writers and the listening audience were sharing a wink. Cynicism doesn't require intelligence, but understanding this commercial's appeal does.

The song, the arrangement and the singing are backdrops to give Dinah Shore, a world-renowned singer, an opportunity to sing during a driving adventure with three harmony singers in a Chevrolet, the product being advertised.

IHTH.

13 posted on 11/15/2011 12:01:12 AM PST by Chunga (What a load of codswallop!)
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To: Chunga

That’s really fascinating. (trying to imagine what it must have been like)


17 posted on 11/15/2011 12:07:41 AM PST by ottbmare (off-the-track Thoroughbred mare)
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