[afraidfortherepublic]

Yes, we were like that. Dinah usually sang her commercials wearing a beautiful gown. The women thought that if they had a new Chevy they could dress like that. The men thought that if they drove a new Chevy they could squire a beautiful lady dressed in a beautiful gown. You could forget your grimy job and your kids in diapers (cloth, of course) for a couple of minutes and dream about how to get that new Chevy.

Loretta Young used the same concept her her show opening. She always started her show with a sweeping entrance in a beautiful dress. People tuned in just to see her enter a room and introduce the story of the night, always starring Miss Young.

The Loretta Young Show Intro

[afraidfortherepublic]

Loretta Young -- different dresses

[Bellflower]

Thanks for the link afraidfortherepublic. It is so enjoyable. I was born in 55 but my parents must not have watched her show or at least I don’t remember it. Those were truly the days!