Tip of the iceberg? Guess you haven’t been paying much attention to stores in October for the last decade. Corporate charity has been around a long time, the NFL has been involved in it for almost 40 years, lately Komen has gotten big, but nothing about this is new.
I didn’t say this was a new phenomenon. I said the Komen push has taken the usual corporate charity thing and gone almost to the point of being obnoxious.
I don’t know what you’re trying to argue here — that because something has been done before, it cannot become annoying or obnoxious in the future or in a new iteration?
Can you name one single disease or cause that had the equivalent omnipresent exposure as this pink thing? Comparing the pink thing to the United Way campaign only proves how the former dwarfs the latter. Were the ever red prescription bottletops or red cannisters at the bank drive-thru for AIDS awareness even?
In the end, isn’t it matter of opinion and personal preference whether a publicity campaign has left the usefulness realm and entered the obnoxious stage? There is no right or wrong here. There is only whether those who care about this cause want to guard against it becoming cheapened and overexposed, and they have to make up their own minds when that is in danger of happening.