Posted on 06/07/2010 12:00:57 PM PDT by Swordmaker
• Steve Jobs takes the stage
• WWDC 2010: Over 5,200 attendees, 57 countries, sold out in just 8 days
• Jobs: "iPad is an incredible success."
• Apple sells an iPad every 3 seconds.
• Shipping in 10 countries today
• iPad video trumpets positive press attention, reviews worldwide
• Steve shows email he received: "I was sitting in a cafe with my iPad and it got a girl interested in me. Now that's what I call a magical device!" (audience laughter)
• There are now 8,500 native iPad apps in the App Store.
• Steve touts developer success stories...
• Theo Gray, Wolfram Associates, email to Steve: "I earned more on sales of The Elements for iPad in the first day than from 5 years of Google ads on periodic table.com."
• Users have downloaded 5 million books via iBookstore in 65 days 5 of U.S. 6 biggest pubs say share of iBooks is about 22% in just 8 weeks
• iBooks enhancements: Now you can make notes, bookmark pages, ability to view PDFs - applause
• Apple supports HTML5 and App Store platforms. 15,000 apps submitted per week now. 95% approved within 7 days (MDN's latest update is among the 5% still waiting apparently)
• Why apps are rejected: 1. Doesn't function as advertised, 2. uses private APIs which can change without notice,3. the app crashes.
• Three new apps to be demoed
• Netflix up first. CEO Reed Hastings on stage.Free Netflix for iPhone app coming this summer. Netflix to take advantage of Apple's adaptive bitrate tech: meaning: 3G and Wi-Fi streaming
• Next up: zynga, developer of the infamous "Farmville." Coming to iPhone OS. Not using Adobe'sFlash ;-)
• Farmville will offer "withering crop push notifications." (Audience laughs)
• Now you'll be able to farm anywhere. Oh, joy. Available at the end of June.
• Adobe is hating life already.
• Next: Activision to talk about Guitar Hero...
• Latest version for iPhone/iPod touch features classic rock from Rolling Stones and Queen
• New version features "strumming mechanic." - (No, not Mike Rutherford, it's a touch gesture - MDN ed.)
• Jobs returns to stage: 5 billion App Store downloads milestone hit last week
• Just crossed $1 billion paid to developers (70% of App Store revenue goes to devs).
• Steve addresses some stats: Nielsen U.S. smartphone market share: RIM - 35%, Apple - 28%, WinMo - 19%, Android - 9%.
• U.S Mobile browser usage: iPhone OS - 58.2%, Android - 22.7%, RIM - 12.7%, Other - 6.4%
• Jobs introduces new iPhone 4: All ne design (like the one that leaked)
• 9.3mm thin, 24% thinner than iPhone 3GS - thinnest smartphone on market
• Front-facing camera, 2 mics (for noise cancellation), microSIM, LED flash...
• Integrated antennas right into the structure of the phone (three of them) in the stainless steel band that forms the phone's structure
• Bluetooth, Wi-Fi, GPS, UMTS, GSM
• iPhone 4 is glass (scratch resistant) front and back
• Apple iPhone 4 has Retina Display - really crisp images, 326 pixels per inch - there has never been a display like this on a phone (and iPhone already had the most accurate display by far according to independent tests - MDN ed.)
• Jobs: "Once you use a Retina Display, you can't go back" (It's like using a Mac - MDN ed.)
• Jobs shows off difference. Says Appel has to get special projectors to show audience because it's so extraordinary.
• (Unbelievably crisp. All other phones are going to look like blurry junk compared to this - MDN ed.)
• Wi-Fi network saturated. AT&T 3G is no help either (big surprise - MDN ed.)
• Jobs skips trying to show Web sites - show off photos to show the display.
• Jobs: "I'm sorry, I don't know what's going on. Scott, you got any suggestions? Audience member shouts "Verizon!"
• Jobs seems unhappy, goes into recap: 3.5 inch display, 960x640 pixels (4X more than 3GS),326 pixels per inch, 800:1 contrast ratio (4X better), IPS tech (like iPad) for superb color and better viewing angle, Incredibly sharp text and images.
• iPhone 4 is powered by Apple's A4
• Jobs suggest devs use high resolution images
• Battery is larger now and with the A4, battery life goes up to 7 hours 3G talk, 6 hours 3G web browsing, 10 hours, WiFi browsing, 10 hours video, 40 hours music, 300 hours standby.
• iPhone 4 has quad-band HSDPA/HSUPA - 7.2 Mbps down, 5.8 Mbps up
• iPhone 4 adds three-axis gyroscope (angular velocity); pitch, roll & yaw; rotation about gravity; Gyro + accelerometer provide 6-axis motion sensing; new Core motion APIs for devs; perfect for gaming (also-rans, start your copiers - MDN ed.)
• Demo: Jobs, "Since this doesn't require the network, we should be okay." (audience laughs)
• Cool 3-D Jenga game - very impressive.
• Jobs discusses rear (main) camera on iPhone 4: megapixels are nice, but cellphone cameras are really about capturing photos and low-light photography, so we've gone to a 5 megapixel camera; backside illuminated sensor; 1.75 um size pixels; 5X digital zoom; Tap to focus; LED flash.
• Jobs: "The photos are marvelous." Shows high quality samples.
• iPhone 4 video: HD video recording; 720 at 30 fps; Tap to focus video (Apple pioneered); Built-in video editing; One click sharing; LED flash.
• Jobs introduces iMovie for iPhone: Record in HD, edit with beautiful transition and titles right on your iPhone 4
• Jobs introduces iMovie for iPhone: Record in HD, edit with beautiful transition and titles right on your iPhone 4
• (Wow. It starts now. Google will have a perpetual beta ready to go with 25% of the features in late 2012. - MDN ed.)
• iMovie demo. There is no competition for this. Geo-location info right into HD video titles. Mix in audio, photos...
• Themes feature transitions, title fonts, backgrounds, etc.
• iMovie for iPhone costs US$4.99 (which is a ridiculously low price - imagine being told this a few years ago)
• Jobs: People backstage running around trying to figure out what's going on with the network. There are 570 WiFi basestations in this room! If you want to see the demos, all of you bloggers need to turn off your basestations and put your notebooks down.
• Nobody moves. Jobs, "I've got time."
• Jobs moves on: He's finally done what should have been done long ago: iPhone OS is no more: it's now iOS4!
• Over 1,500 developer APIs. Over 100 new user features. Some people said we weren't the first with multitasking. The same was true with cut/copy/paste. We take the time to figure out how to do it right.
• Demo: Jobs, "Lets see if we really did turn off those Wi-Fi devices..." Pandora playing, switching to Mail - pages load (big applause).
• Safari loads quickly now in the building
• Jobs reviews switching between running apps; unified Mail inbox - stuff we saw at iPhone OS iOS4 event
• Safari now adds Microsoft's Bing as an option with Yahoo. Google stays default
• iOS 4 developer release in dev's hands today - out soon for general public
• Jobs: 100 million iOS devices sold milestone will happen this month
• iOS 4 Enterprise features: Even better data protection; Mobile device management; Wireless app distribution; Multiple Exchange accounts; Exchange Server 2010 support, SSL VPN support
• iBooks comes to iPhone with iPhone 4 and iOS4.
• Buy your book once wirelessly, download same book to all devices for no extra charge; iBooks automatically syncs your place in the text, bookmarks, and notes.
• iBooks demo - highlighting, PDF bookshelf, bookmarks, notes, etc.
• Apple has 150 million credit card accounts within iTunes Store, App Store, and iBookstore.
• iAds exist to help our devs make money, so they can continue to create free and low-cost apps for users (which helps Apple sell devices - MDN ed.)
• iAds will try to combine emotion of video and the interactivity of the Web while keeping users in the app.
• Apple has only been selling iAds for about 8 weeks. Some brands: Nissan, Unilever, Citi, Geoco, Campbell's, Sears, JC Penny, DirectTV, TBS, Disney (naturally - MDN ed.), Target, Best Buy, Liberty Mutual, Chanel, GE, AT&T(oh, forget it - MDN ed.), - those are just some of the brands who've signed on already.
• Jobs demos Nissan ad for their "LEAF" electric car... "Not really finished, so they were hesitant to show it, but I really wanted to show you; I convinced them." (audience laughs)
• US$60 million in iAds committed for 2H 2010. In just 8 weeks - off to a great start, says Jobs.
• Jobs: We think we're going to be 48% of the entire U.S. mobile display ad market in 2H 2010. (Google overpaid wildly for AdMob - MDN ed.)
• One more thing…
• Jobs, "I really want your WiFi devices off..."
• Jobs makes video call to Jon Ive using his iPhone 4
• "In 2007, when we launched the iPhone, I got to make the first public call on the iPhone..." Ive's face appears onscreen. "Hey Jony!" Jobs: "This never freezes up, so you haven't turned off all the WiFi - let's get it off please!" (WiFi ban at future events predicted - MDN ed.)
• Video calling "It's real now - especially when people turn off their WiFi," Jobs says.
• "FaceTime." Works like iChat. iPhone 4 to iPhone 4. WiFi-only in 2010 (wa, wah - MDN ed.) "Need to work a little bit with the carriers..." - Jobs.
• No setup required - you just need an iPhone 4 and WiFi.
• Demo shows possibilities, including two people conversing via sign language over iPhone 4s.
• FaceTime is an open industry standard (big applause).
• iPhone 4 pricing: US$199 for the 16GB model, $299 for the 32GB model
• iPhone 4 comes in two "colors" - black and white.
• Pre-orders start June 15, on-sale June 24th in U.S., France, Germany, UK, and Japan. 18 more countries in July.
• 24 more countries after that in August, 44 more in September, so 88 countries by September 2010. Apple's fastest rollout ever.
• Apple has "a real nice dock" for $29 and is doing their own case (as with iPad, called a "bunker" for $29 in various colors.
• Jobs: "We've finally found a way to get these upgrades for free to our iPod touch customers and we couldn't be happier."
• iOS4 upgrades for iPhone 3GS and 3G (not all features supported in 3G, no 1st gen iPhone support) - free upgrade available June 21st.
• AT&T in U.S.: If your contract expires anytime in 2010, you can get iPhone 4 for the same prices if you up your contract for two more years.
• iPhone 4 video being shown. Reiterates the keynote info... The iPhone 4 glass is 30x harder than plastic.
• It's not just a front-facing camera, it's that plus 18 months of work to produce the software you won't even notice when placing a video call.
• Jobs thanks Mark Papermaster and his hardware team, Jon Ive, the iOS 4 software team, Tim Cook and the ops team, and all of Apple's employees.
• Keynote ends.
570 network base stations is quite an overload. Thats a whole lotta wifi
actually I read back in January that the present technology was going to be dispensed with soon. I just didn’t think it would be six months. I really should have known better given what I read. I was going to wait, but had waited too long already wanting to get the video on the iPhone and was tired of my old slow iPhone. Oh well.
Not true, you can buy it within 6 month of when you previous 2 year Iphone contract will expire.
If he bought it in January, the soonest he can upgrade with the upgrade price is July of 2011.
I bought mine June of 2009, so I have to wait til Dec of 2010 before I can upgrade.
they did... but there are only so many channels of WIFI available... and there were 570 being used in that one room. I would say that was overload. Someone was on the same channels they were using.
Even if you set up your own access point, you're still fighting with 500+ other wireless devices in the room for the actual radio waves they all share.
OTOH, maybe they could have asked Moscone Center to use only lower channels for all their wireless access points for visitors, such as 1-8, so Apple could set theirs at 11, now all alone in its frequency range. But they probably didn't know this was going to happen. Oh well, live and learn.
It used to be, and I believe still is, the case that if you spend $99 or more a month, you’re eligible for the upgrade sooner. The AT&T announcement, at least as I read it, is that you’re eligible for the subsidy 6 months earlier than you would be otherwise. The contract, however, is still 24 months, as you’ll find out if you try to cancel service.
Just to engage in wild and irresponsible speculation, I’m guessing AT&T knows that it’s exclusivity deal is up in the next year at longest. They’re bumping up the eligibility date to lock in as many folks as possible for two years before other carriers jump into the iPhone game.
Dial *639# [Call] and AT&T will send you a text message with your upgrade date. You might be pleasantly surprised.
Yeah, who the hell is responsible for all these people carrying around tiny little WiFi devices? Oh. Oops.
It was both according to a friend who is there tweeting it. They couldn’t get an ATT 3g signal either.
This is the downside of the rapid development in cell phones. It becomes obsolete literally 6 months after buying. Based on my experience and other notes here, you will be stuck with your contract through Summer 2011. The good news is that Apple will be putting out ANOTHER new model at that time, you you’ll probably just skip this one but buy next years new model. It will be even bigger and better than this one announced today.
I just got a Droid knowing that they will have Droid 2 soon, Droid Incredible now for full price, or any number of other huge advancements from Android, Apple and everyone else before my contract is up for renewal. Nature of the beast these days. The good news is that you have probably the 2nd best phone ever made already.
Thanks for the clarification.
Verizon????
Only mentioned from the audience in a catcalled comment.
I hope/trust the AT&T monopoly will end later on this year with another announcement opportunity...
Too many, including me, can’t use AT&T because of their crappy coverage.
Scroll down to post 27.
There’s not a lot there that my Droid doesn’t already do.
And it’s about to do more in 2.2
I heard there is an app to do video messaging on androiod but I haven’t checked it out yet. (don’t really care but teeny-boppers like it)
Really don’t need a front camera, not that self indulgent.
Otherwise, new iPhone compares to the Incredible. I’m looking at rooting my Droid to overclock and get a few other things but I might wait until I’m closer to an upgrade.
AT&T is the reason I went to Verizon 4 months ago. I know people who love their iPhones but absolutely hate that network. Saw quite a few iPhones last weekend at a family function struggle for data or completely fail just 5 miles outside a city.
No problem with Verizon.
Okay, I’ve put my name down to be notified. Will pre-order.
GREAT prices too! Oughta bring in new customers.
On the surface, maybe. For example, while your droid will drain your battery in no time through multitasking, the iPhone's multitasking won't kill the battery. Others, the Incredible doesn't record 720p, certainly can't do full editing on it, it's over one-quarter thicker, and it doesn't have the battery life. That's just for starters on the "checklist" mentality that PC industry people like.
And you'll want to overclock that droid. The A4 chip in the iPhone is a lot faster than a Snapdragon (what's in the Incredible) of the same speed.
No problem with Verizon.
I like Verizon, too. That is the only reason I have a Droid instead of an iPhone.
OTOH, Verizon isn't too quick with upgrades. You may be waiting a long time for Android 2.2, as with Android availability is completely dependent on your carrier. Everybody gets a new iOS when it's released.
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