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Michelle Obama's designer goes bankrupt
India Times ^ | 3-13-10

Posted on 03/13/2010 7:55:50 PM PST by afraidfortherepublic

CHICAGO: US first lady Michelle Obama's favourite city-based designer Maria Pinto is going out of business as sales have waned in a bad economy.

Pinto, whose clientele also includes talk show host Oprah Winfrey, is closing her store Lola Black LLC. In a five-day sale starting here next week, her collection of daywear, eveningwear and accessories would be liquidated at 50-70 per cent off.

Her designs were carried by major stores like Bergdorf Goodman, Saks Fifth Avenue, Barneys and Takashimaya in New York, as well as high-end boutiques across the country, reported Chicago Tribune.

But the designer hit a rough patch after sales to retailers started dwindling. She decided to close her shop and cease wholesale operations in January this year.

Her store Lola Black LLC may also seek bankruptcy protection.

Michelle, who has turned into an icon with her exquisite taste in fashion, had worn Maria Pinto designs to several key events during her husband US President Barack Obama's political career, including the night she spoke at the Democratic National Convention.


TOPICS: Business/Economy; Local News
KEYWORDS: bankruptcy; clothes; designer; fashion; flotusmichelle; mariapinto; michelle; michelledesigner; obama; oprahdesigner; pinto
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To: afraidfortherepublic

If it was that easy, why isn’t everyone with a sewing machine doing it?

A brief moment of PR with a high profile client doesn’t cover the years it takes of losing money on high rent for the retail location, high costs for the must-do fashion shows (models don’t work for free and the shows like Bryant Park aren’t free or even cheap, IF you can get in). Photography costs for the PR needed to promote the line are exorbitant. Young designers work and live in the same space. They have to scramble to find venues and showrooms with which to get the notice they need to get the high-profile clients in the first place. And you may charge 5 figures once you are at the pinnacle, but that is only for the custom work. Ready-to-wear is the place where you make enough to cover living expenses without a day job. For that, you need a factory. You could try to hire women, usually immigrants, to do piecework in their homes, but that is a nightmare of quality control and, in some areas, labor laws.

To produce a line takes a patron, private money or a factor, who charges interest. Showrooms charge the designers in order to pay for their space and their reps. You can make a sale to a big department store and never get paid, or get paid so late that it doesn’t matter. There used to be an entire area of Manhattan where the stores opened at 11 because they went to the showrooms at 9 to buy the broken designer lots they sold at a discount (it’s been 25 years since I was there, so it has probably changed). It is a brutal industry in which the top performers are being knocked off in a sweat shop somewhere remote from the sales venue so quickly that the line is dead before it is a season old. You have to work a year or more in advance, meaning you have to subscribe to the Color Board and be in the fashion loop to even have an idea about what is going to sell that far in advance. A line being produced by the designer with no help takes at least 3 months. If you hire a seamstress, you have to have a good contract that makes it clear that you own the design and the pattern and even then, the seamstress can sue if you hit it big, claiming she did all the design work when all she did was change something on the pattern to make it easier to produce. Even if you win the lawsuit, they can bankrupt you. Or the Feds can say that the seamstress was an employee, not a contract worker and you are on the hook for employment taxes.

Horrid business. Two generations of my family tried it and failed for all the reasons above, even the one who had solid experience as a buyer for retail prior to launching her own line. I gave it a try in the 70s as a custom seamstress, in the 80s with handwovens, selling retail at juried shows and wholesale at trade shows. It was good for about 6 years or so and then the hand dyed, handwoven imports from India began to appear in Walmart. What we were selling for $200 was now available for $10 and that is not an exaggeration. One of my reps made some sales to Bendels. I was so excited!! Until I walked past the store and saw that my work was being used as background props for some other accessories.

There is a very limited market for the high-end fashion. Today, frugal chic is in, even for the women with money to burn. They may spend $1500 for designer jeans and a cashmere sweatshirt, but they have rooms full of clothing and shoes, much of which they can wear forever. They may patronize a pet designer who is *undiscovered* for awhile, and then, when that designer has made it to the point where they can charge high prices, they all flock off to follow someone even newer.

I like Pinto’s work, actually. It may also be a detriment, in this political climate, to have your line tied with an unpopular administration. A lot of the money available for fashion comes from Republicans.


61 posted on 03/14/2010 7:51:19 AM PDT by reformedliberal
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To: afraidfortherepublic; 007girl; 1_Rain_Drop; 2nd amendment mama; 6323cd; abner; Aggie Mama; ...

OH NOES!

Michelle Fashion Police!

Michelle Fashion Police Alert Ping!

FReepmail GOP_Lady if you want on or off this ping list.

62 posted on 03/14/2010 3:58:32 PM PDT by DollyCali (Don't tell God how big your storm is...Tell the storm how big your God is!)
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To: afraidfortherepublic

Have you see her so called designer fashions? Wow, talking about ugly!


63 posted on 03/14/2010 4:05:02 PM PDT by MamaB (If you see someone without a smile, give them yours.)
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To: GSP.FAN
Looks like something you'd see at POWM

People of Walmart

64 posted on 03/14/2010 4:07:20 PM PDT by KosmicKitty (WARNING: Hormonally crazed woman ahead!!)
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To: DollyCali

Apparently not enough people like Michelles look. LOL

Let’s face it; the woman has no class and has no style. She is just a blob.


65 posted on 03/14/2010 5:54:50 PM PDT by freekitty (Give me back my conservative vote; then find me a real conservative to vote for)
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To: KosmicKitty

Yeah but POWM paid $2.99 while Michelle paid $2999..:>


66 posted on 03/14/2010 6:46:12 PM PDT by GSP.FAN (These are the times that try men's souls.)
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To: afraidfortherepublic; All

Michelle, who has turned into an icon with her exquisite taste in fashion, had worn Maria Pinto designs to several key events during her husband US President Barack Obama’s political career,


Exquisite taste???!!! Huh?!!!


67 posted on 03/14/2010 7:52:17 PM PDT by Freedom56v2 ("If you think healthcare is expensive now, wait till it is free"--PJ O'rourke)
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To: bushwon

That line got me too. This whole Michelle-Obama-as-a-fashion-icon has me wanting to scream, “The empress has no clothes!!!” from the rooftops. Michelle gets it right once in a while, but anybody who regularly wears a clear plastic belt high around the ribs cannot be a fashion icon.


68 posted on 03/14/2010 8:22:31 PM PDT by Huntress (Who the hell are you to tell me what's in my best interests?)
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To: afraidfortherepublic

Haha ! Love your comment !


69 posted on 03/14/2010 10:14:53 PM PDT by Ms. Petite
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To: afraidfortherepublic

Thank you for posting this article ! I love to hear this !


70 posted on 03/14/2010 10:16:26 PM PDT by Ms. Petite
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To: afraidfortherepublic

I know why Maria Pinto decided to close her business !
Michelle told her to do that before the economy gets worse & worse !


71 posted on 03/14/2010 10:29:22 PM PDT by Ms. Petite
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To: TaraP

Hehehe ! Understood what did you mean :D


72 posted on 03/14/2010 10:31:18 PM PDT by Ms. Petite
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To: afraidfortherepublic

Your grandmother has lots of wisdom. I noticed in the article, it used the phrase, “exquisite taste.” Excuse me while I puke.


73 posted on 03/14/2010 10:52:16 PM PDT by Catsrus
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To: afraidfortherepublic

***Michelle, who has turned into an icon with her exquisite taste in fashion***

oh wow. hahahaha!


74 posted on 03/15/2010 7:46:42 AM PDT by mrs tiggywinkle
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To: GVnana

Re: “Michelle, who has turned into an icon with her exquisite taste in fashion...”

and...

“Considering the article is from India, I won’t make fun of them. But it’s finally safe to say that Michelle Obama’s taste in clothes is... HORRIBLE!!!”

***********

Yes, “exquisitely” awful is more like it. Guess they just don’t get to see all the hilarious/pathetic photos of Meeshell that we’ve been treated to over the past year. Guess they should consider themselves fortunate! One of my faves was her backside and those of the daughters, hanging over the wall at the Grand Canyon. Could not even don appropriate sportswear, eh? Zero looked 100 times better ther than his ‘women.’


75 posted on 03/15/2010 11:59:36 AM PDT by CaliforniaCon
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