Looks like the Dharma Initiiative!
Thanks BGHater, interesting piece of history probably unfamiliar to most.
another Michigander (if memory serves) pushed another rain forest project; when I read about it years ago (and yet years after this 1967 date) Ludwig was defending the investment, saying “the paperless office is a complete myth”.
http://www.time.com/time/magazine/article/0,9171,712318,00.html
[snip] One of Ludwig’s most intriguing ventures is little known outside his 34th-floor offices in Manhattan’s Burlington House. In 1967 Ludwig paid $3 million to a group of Brazilian families for a 4,650-sq.-mi. swatch of rain forest in Brazil’s remote Amazon region. He then set in motion a bold plan for developing the tract, which is almost the size of the state of Connecticut, to help meet the future world shortages of food, lumber, and wood pulp for papermaking that he expects. Although the crisis has not appeared — at least not yet — Ludwig has quietly and steadily continued to develop what may be the largest private landholding in the Western Hemisphere. [end]