Early Coca Cola bottle circa 1899 - referred to as Hutchinson style.
Posted on 01/30/2009 3:01:28 PM PST by Daffynition
NEW YORK (AP) -- Neither "New" nor "Classic," Coke is simply itself again.
Two decades after adding the designation, the Coca-Cola Co. is removing the word "Classic" from its prominent location on the flagship cola sold in the U.S., a company spokesman said Friday.
"The reason for being, for classic as a descriptor, has all but disappeared," spokesman Scott Williamson said.
The "Classic" tagline -- right under the script Coca-Cola logo -- was added in 1985, when the company introduced a formula that consumers called "New Coke." New Coke never caught on and was sold sparingly until it was dropped in 2004.
Coke Classic is the leading soda brand in the world. About 1.7 billion cases of Coke Classic were sold in the U.S. in 2007, according to Beverage Digest. The trade journal reported the removal of the "classic" name earlier Friday.
Williamson said Coca-Cola decided to make the change as it launches a new global marketing campaign it's calling "Open Happiness." He said it was not an appeal to younger consumers, although the company has said before it wants to appeal to younger drinkers as soda sales decline in the U.S.
"Taking it off will modestly contemporize the brand because, to some people, classic doesn't sound youthful and contemporary," Beverage Digest Editor John Sicher said.
[snip]
(Excerpt) Read more at finance.yahoo.com ...
“Dr Pepper taste like fizzy prune juice”
LOL, that is because Dr. Pepper is prune juice based! I don’t know if it still made with prune juice or (as typical of today’s mass production) artificial flavoring.
Early Coca Cola bottle circa 1899 - referred to as Hutchinson style.
> LOL, that is because Dr. Pepper is prune juice based! I don’t know if it still made with prune juice or (as typical of today’s mass production) artificial flavoring.
(grin!) Dr Pepper and Mr Pibb are two beverages that have never (to my knowledge) landed on NZ soil. There is an opportunity for somebody somewhere, perhaps...?
I think it is due to CC and Pepsi owning the foreign distribution rights to Dr. Pepper. They bought the rights during the 80s when Dr. Pepper almost went out of business. I am sure they want a nice licensing fee for whoever wants to bottle and distribute it there.
Now I know what you folks are talking about because we use cane sugar here in Panama.
Sugarcane is grown here to make into sugar.
Now I know, after all these years, why cokes taste different in the U.S.
I'd blame him before Reagan.
Before he drove his Oldsmobile off the bridge at Chappaquiddick, Teddy Kennedy was drinking rum & cokes. I don't know if they made sure he really meant Coca-Cola and not Pepsi. He might have gotten into some hot water if he said "coke" when he really meant Pepsi.
I took some Dublin DP (glass bottles) to my dad in Ohio. He drank nearly the whole six-pack in one day. Later we were watching a game and he said, “You want a Coke?” I said, “Uh, huh. Dr. Pepper.” To which he responded, “I thought you said you wanted a Coke?” I had to explain that in Texas everything’s a Coke. You have to specify what kind of Coke you want. He didn’t get it. He calls it pop.
“I had to explain that in Texas everything’s a Coke. You have to specify what kind of Coke you want. He didn’t get it.”
ROFL! I am the same way.
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