 |
  |
 |
|
| Send FReepmail if you want on/off SVP list | |
| The List of Ping Lists | |
Posted on 12/13/2008 8:08:38 PM PST by nickcarraway
As a software developer who worked with NASA, Timothy Childs built vision-tracking systems for the space shuttle. Now the former techie has a new venture that he says is out of this world: chocolate.
As demand for premium chocolate soars, a new crop of high-tech confectioners are changing the industry with Silicon Valley-style innovation, antique German equipment and an obsession with the simple cocoa bean.
"The bean totally seduced me," said Childs, co-founder and "chief chocolate officer" of Tcho, a San Fransisco startup seeking to improve the quality of chocolate through scientific experimentation with flavors. "On a molecular level, making chocolate is enrapturing."
Tcho, pronounced "choh," isn't your ordinary chocolate factory. Based on San Francisco's idyllic waterfront, the company currently sells its chocolate only online in brown packets labeled "beta," solicits feedback and reaches out to customers through social media outlets like YouTube. Eventually, it plans to sell its chocolate to food companies and through high-end retail outlets.
Tcho shuns the usual practice of classifying bars by cacao content or origin, relying instead on a "flavor wheel" that emphasizes taste above all: "chocolatey," "fruity," and "nutty" are out now, with "earthy," "floral," and "citrus" on the way.
"Saying a bar is '70 percent cacao' doesn't equate," said Childs, referring to the industry standard for premium chocolate. "People should pick chocolate the same way they buy wine and food, by flavor."
A similar philosophy drives Amano Chocolate, a recently launched company based in Utah's Wasatch Mountain range whose goal is to offer in the U.S. the premium, artisan chocolate once found mainly in Europe.
Founder Art Pollard, another software developer who studied physics, fell in love with chocolate-making during a honeymoon trip to Hawaii and whipped up his first batch using science lab equipment intended to grind chemicals.
(Excerpt) Read more at mercurynews.com ...
Where are the Nerda Lerdas?
Isn’t Apple like Willie Wonka and the Chocolate Factory? I can see Jobs as Wonka, Apple employees as Oompa Loompas, and Microsoft as Vermicious Knid.
Was given a bottle of Kalua dark chocolates .... wow and YUM!!!!
|
|
| |
|
| Send FReepmail if you want on/off SVP list | |
| The List of Ping Lists | |
Hahahahaha
I just never thought the chemistry between Gene Wilder and Shelly Duval worked in that movie.
ping
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.