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Is football [soccer] too big for its boots? (soccer in Australia and the US)
Sydney Morning Herald ^ | June 3, 2006 | by John Huxley

Posted on 06/04/2006 4:40:45 PM PDT by NZerFromHK

As Australia prepares for the World Cup frenzy, John Huxley wonders if a game out of control may score an own goal.

BY ALL accounts, Brazilian footballer Ronaldinho is a down-to-earth sort of boy. He lives with his mother, Miguelina, in Barcelona, says his favourite food is her concoction of meat, rice and beans, and relaxes by playing the bongos and walking his dogs.

His earnings, though, are out of this world. Salary, sponsorship and advertising deals this year will push his income to about $38 million - more than that of the entire star-studded Socceroos, more even than David Beckham.

"And at just 26, with his best football still ahead of him, Ronaldinho's value is sure to increase," says Dirk Kall, of the international management consultancy group BBDO, looking at lucrative spin-offs into fragrances and men's fashion.

That a modest young man, once criticised by coaches for being clumsy, can effectively earn, say, half a million dollars for every match he plays is just one of many mind-boggling figures that defines a sport that talks, increasingly, in billions.

The 64 World Cup games are expected to attract a cumulative TV audience of 32 billion. The German sportswear giant adidas predicts football sales this year of $2.4 billion. Pay TV companies recently paid $4.1 billion for rights to the English Premier League.

And so on.

John O'Neill, chief executive of Football Federation Australia, who came late to the sport, admits he has been astounded by the impact of World Cup qualification won after a penalty shoot-out last November.

"I went to my orthodontist the day after that game and he said, 'You know, this is the greatest thing to happen to me'. I never realised, and I still don't think most Australians quite realise, the size of this thing we have become a part of," he says.

O'Neill is not the only passionate convert. Last month, the US President, George Bush, admitted: "When I was young, I did not see a single soccer match. The sport simply did not exist. Now some of us, the old guys, are beginning to understand how important the World Cup is for the entire world."

So just how has football become so big? And is there a danger, as many insiders now allege, that it is beginning to eat itself?

Not everyone "gets" the game formerly known as soccer. Americans, and others accustomed to instant and repeated gratification in life, are bored by the relative paucity of scoring shots, the long gaps between goals. Even an English writer, Peter Ackroyd, complained that, "like sex, the movements in football are limited and predictable".

He does a disservice both to football and to sex, with which the sport is frequently, and favourably, compared. Why, researchers at the University of Utah have even quantified the "testosterone rush" experienced by men watching their teams play in the World Cup finals.

The point is that the game is not just about goals - "the orgasms of soccer", as a French intellectual described them. Because it is relatively unstructured, football gives unequalled scope to spontaneity, to improvisation, to individual virtuosity.

The dazzling run. The timely tackle. The impossible save. The goal-line clearance. The defence-splitting pass. The unstoppable shot. The breathtaking vision. And, yes, almost always, the winning goal.

Because its rewards may be miserly (on the scoreboard, at least), football has greater potential to spark surprise results, amazing comebacks, romantic victories, when underdogs bite back. Winning and losing, agony and ecstasy, sick as a parrot and over the moon. Each is only a kick away.

And because much of its seductive devil is in its detail, football thrills come from the most unlikely players.

But the internal mechanics are only a fraction of football's winning formula. As another English writer, J.B. Priestley, put it: "To think of football as 22 hirelings kicking a ball is merely to say that a violin is wood and catgut, that Hamlet is so much ink and paper."

Other sports - most successfully cricket, because of an in-built randomness which can provide some players with perfect conditions, or cruelly cut down others mid-stride - may imitate life. Football, for millions, is life itself.

"All I know most surely about morality and the obligations of man I owe to football," the French existentialist writer Albert Camus said. As a former goalkeeper with Universitaire d'Alger, he would know.

It is also death. Though police subsequently claimed the killing had more to do with road rage than football, the Colombian defender Andres Escobar was murdered after scoring an own goal in the 1994 World Cup finals.

But it is also more. As the late Liverpool coach Bill Shankly famously commented: "Some people think football is a matter of life and death. I don't like that attitude … it is much more serious than that."

It is war, most infamously between El Salvador and Honduras, whose hostility escalated alarmingly after a disputed match. And it is peace. In flashpoints such as Iraq, reconciliation has been sought through the reintroduction of football.

It is beauty. The grace, speed and power of players such as Ronaldinho, Romario and Pele, Brazilians whose fans first dubbed football "o jogo bonito", the beautiful game. And it is ugliness: the hooligans, no longer just the English, who threaten to shame the World Cup.

It is spectacle. The self-styled "greatest show on Earth", watched worldwide by billions, enjoyed by 350 million registered players, male and female, contested by some 250 nations, 205 of which started this year's World Cup. Bigger than the Olympics.

And it is tragedy. Remember Heysel, in Brussels, where 39 Italian fans of Juventus were killed after fighting broke out during a match against Liverpool? Hillsborough, in Sheffield, where panic and bad policing saw almost 100 fans crushed to death?

So everything is just perfect on Planet Football? Not at all. Rather it seems suddenly to be spinning out of control. Sordid details are just beginning to emerge of an extensive match-fixing racket in Italy, one of the world's football superpowers. For Sepp Blatter, German chief of the world organising body, FIFA, who has denounced it as the worst scandal in the game's history, the timing could hardly be worse.

The English Premier League, one of the world's most watched, has been denounced as "stupefyingly boring" after the runaway success again of Chelsea, or so-called "Chelski" - success allegedly bought with the billions of petro-dollars of Russian businessman Roman Abramovich.

Everywhere, there is deep, grassroots concern over the way in which old clubs, with long histories and loyal supporters, such as Manchester United, are bought and sold "like commodities", and over the obscene salaries paid to irresponsible, selfish players, with soap-opera lifestyles.

This was epitomised for football's true believers last year when two Newcastle United players, each paid more than $100,000 a week and loaded with a poor disciplinary record, started fighting each other on the pitch.

Such is the extent to which football has penetrated the world of high culture, through music, movies and literature, it was no surprise last month when one of Germany's leading writers, Gunter Grass, attacked the growing commercialisation of the game in his homeland.

"There's no fair competition any more … the championship has become boring," Grass, who used to play on the left wing, told his local newspaper, Lubecker Nachrichten.

Despite dire warnings from supporter groups that clubs are living beyond their means, and the best intentions of officials to "give the sport back to the people", commercialisation seems set to gather momentum.

Not only is the game continuing to grow worldwide, both in terms of players and couch potatoes, but it is hopeful of making the long-awaited breakthrough in the most lucrative market, the United States. Its men's team is ranked sixth in the world, its women's team first.

For Australia, making only its second appearance in the World Cup after a break of 32 years, long-term worries about the viability of different parts of the game, in different parts of the world are wonderfully irrelevant.

Unlike elsewhere, if Australian football is to kick on, it needs all the exposure, all the money, funny or otherwise, that it can command.

As Socceroos coach Guus Hiddink said last week in Melbourne, where more than 95,000 fans turned up for a friendly match against Greece, the challenge here is to exploit the hype and the hullabaloo of the next few weeks.

John O'Neill needs no reminding. He compares the shape of Australian football with a pyramid. "For some time we've had a great, broad base of grassroots players, young and old, male and female. There's a strong club scene in all the states. We've now added a national league.

"What we've lacked for the past 30 years or so is a pointy end. Now, with the Socceroos at the World Cup finals, we've got one."


TOPICS: Sports
KEYWORDS: soccer; worldcup
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To: EscapedDutch
Actually, what will be really fun this year is how the national teams adjust to the Adidas +Teamgeist soccer ball. I had a chance to kick one yesterday in comparison to the Voit soccer ball used by the Mexican professional soccer leagues and believe me, the +Teamgeist ball gives new mean to the word juiced ball--it really FLIES when kicked hard. However, due to +Teamgeist's outer cover design it's also very susceptible to dirt and heavy moisture affect the flight of the ball, so anybody in a betting pool for the World Cup may want to watch the day's weather report because on a wet field, the +Teamgeist will veer off in strange directions when kicked.
21 posted on 06/05/2006 6:50:40 AM PDT by RayChuang88
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To: ml/nj
The tournament's first games begin Friday. In Munich between host nation Germany vs. Croatia and in Gelsenkirchen between Poland vs. Ecuador.

Welttasse Deutschland 2006

22 posted on 06/05/2006 6:53:52 AM PDT by goldstategop (In Memory Of A Dearly Beloved Friend Who Lives On In My Heart Forever)
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To: cripplecreek

What soccer needs in this country is rivalries. The US National team has a great rivalry with Mexico.

But there are no such rivalries in the MLS currently. Even the old NASL had some great rivalries, like the Strikers-Rowdies.


23 posted on 06/05/2006 6:57:46 AM PDT by dfwgator (Florida Gators - 2006 NCAA Men's Basketball Champions)
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To: RayChuang88
Actually, what will be really fun this year is how the national teams adjust to the Adidas +Teamgeist soccer ball. I had a chance to kick one yesterday in comparison to the Voit soccer ball used by the Mexican professional soccer leagues and believe me, the +Teamgeist ball gives new mean to the word juiced ball--it really FLIES when kicked hard.

Heck now even goalies can score.

Colombian goalie scores against Poland

24 posted on 06/05/2006 7:03:25 AM PDT by dfwgator (Florida Gators - 2006 NCAA Men's Basketball Champions)
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To: yawningotter

Just a bunch of people running up and down a field for 90 minutes or so. Once in a great great while somebody actuallys scores a goooooooooooooooooal! Goooooooooooooooooooooal!


25 posted on 06/05/2006 11:56:44 AM PDT by raccoonradio
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To: EscapedDutch

Hup Hup Rotterdam!

;-)


26 posted on 06/05/2006 5:38:03 PM PDT by IslandJeff
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To: NZerFromHK

Think I'll wait for the Cricket World Cup in 2007.


27 posted on 06/06/2006 12:58:19 AM PDT by Fair Go
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To: Fair Go

I love soccer, but I wouldn't expect Aussies, Americans, or Kiwis will love the sport.


28 posted on 06/06/2006 2:24:10 AM PDT by NZerFromHK (Western MSMs are becoming Chinese media, nothing is true apart from the paper's name and date.)
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To: NZerFromHK

I'll bet the Kiwis would like nothing more that to win a final against Australia in the Cricket World Cup. I can just imagine the hysteria.


29 posted on 06/06/2006 4:35:24 AM PDT by Fair Go
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To: Dick Vomer

Yeah. Especially with those blokes wearing short shorts 3 sizes too small, lots of leaping and lifting, it's like an entire all-man ballet company every game, and with none of that nasty tackling stuff from those other sports.

I think I just answered is there a gayer sport than soccer.


30 posted on 06/08/2006 10:32:26 PM PDT by BFPRufus
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To: NZerFromHK

Aussies are allready a victim to the real football (the one actually played with feet)...

Comes time - comes a US victory - and then noone will be claiming the USA is an ice-skating nation or what you have as an excuse for travelling.

Just look what Lance did - he made a french tournament popular.

Anything goes - and football is the only remaining super power in the world of sports.


31 posted on 06/21/2006 5:16:44 AM PDT by Rummenigge (england's coming home - it's coming home - it's coming - england (fade out))
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To: goldstategop

Welttasse - now my colleagues frown at me for laughing as a mad monkey.

Boy that hurt....


32 posted on 06/21/2006 5:20:02 AM PDT by Rummenigge (england's coming home - it's coming home - it's coming - england (fade out))
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To: coladirienzi
cooooorrrrect. Here's the little girls: (note the beer consumption in open places ... us euros are surely doomed)

folks from Iran !

oops ! this aussie slipped in somehow...

And that would be your 'real men' ... :


33 posted on 06/21/2006 6:23:33 AM PDT by Rummenigge (england's coming home - it's coming home - it's coming - england (fade out))
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