Only 10 million!? I guess the 80 million required for a sequel was asking a lot.
Hopefully, it has some staying power. We sci fi fans tend to be pretty loyal.
I think the production company was hoping for $15 million on opening weekend; it still has ime to get up to a $50 million threshold. And yes, DVD sales can certainly turn this into a much different story. I think its a little early yet to write off sequel possibiliites, though the numbers are a tad disappointing.
Only 10 million!? I guess the 80 million required for a sequel was asking a lot.
IIRC, the 80 million was for worldwide box office. Worldwide box office can easily double whatever Serenity earns in USA box office, so I don't think we should despair of Serenity sequels just yet.