Posted on 09/29/2025 6:15:18 AM PDT by Red Badger
The Dylan Mulvaney effect claims another victim.
After Anheuser-Busch decided to partner with self-proclaimed transgender influencer Dylan Mulvaney — a man pretending to be a woman — for an ad campaign featuring him drinking Bud Light in 2023, Fox Business reported sales were down 29.9 percent for the week ending in January 2024 when compared to the previous year.
That was 2023. Companies have had time to learn that customers did not want to see delusional men play dress up in a marketing effort, but here we are.
Kathmandu Holdings, known as KMD Brands, has reported an $82.9 million loss after a boycott in 2024 over a decision to use another so-called transgender surfer to promote the sport to women.
The U.K.’s Daily Mail reported this is its biggest loss in a decade.
Those losses include a $40.3 million writedown value for its Oboz hiking boot company. KMD owns both Kathmandu and Rip Curl.
This is a New Zealand-based company, and the Daily Mail reported the boycott came as many Australians opted to boycott Rip Curl last year after it featured the so-called transgender Sasha Lowerson as part of an ad campaign.
Using a man dressing up as a woman is off-putting enough, but it becomes worse when considering who Lowerson replaced.
Bethany Hamilton is the survivor of a shark attack and a fellow pro surfer. According to the biography on her website, she lost her arm at 13, but she has continued to pursue the sport she loves.
Reading through her biography, Hamilton is also a mother, a wife, and a Christian woman who is clearly passionate and determined in not letting that moment as a child hold her back.
The Daily Mail reported she has also rightfully spoken out against so-called transgender athletes.
It was an incredibly foolish decision by Rip Curl, and now they are paying for it.
Of the 328 Kathmandu and Rip Curl stores, 21 are closing.
The Daily Mail added that the boycott was not directly responsible for KMD’s recent woes, but how can this be overlooked?
The Dylan Mulvaney effect is undeniable.
Consumers do not want men pretending to be women using products they are buying.
The world is fed up with this weird, disgusting fetish men are now engaging in, forcing the rest of us — children included — to go along with it.
Get woke, go broke.
This article appeared originally on The Western Journal.
Why do they put the mentally ill in charge of companies ? LOL
I was thinking that sometimes company’s just WANT to lose money and downsize. DIE is a good out.
Paint it black!.............
He's no "man"... He's a male.
All I can say to the Democrats; Go for it.
Well the cap I can toss but yes I could go over it with a magic marker. The jacket as I said is black on black and the lettering as well so it’s already so.
Not enough men pretending to be women out there to keep 1 store open ,LOL
Don’t wear them anymore
Don’t wear them anymore
Yeah....that’s my thought even if not visible you know yourself. I imagine a lot of Bud Light logo stuff got tossed too.
I tossed a Bud Light t-shirt and a Mich Ultra hat after the Mulvaney perversion debacle
“The Daily Mail added that the boycott was not directly responsible for KMD’s recent woes, but how can this be overlooked? “
Most on the left just don’t understand the concept of “cause and effect”, and those few that do use it to push their agenda anyway they can.
From INSPIRATION(Hamilton) for a brand to DYSFUNCTIONAL
There was only one potentially more fatal change that could have been made, choosing a large fat man to be their dysfunctional.
They're trying to equivocate that the right is doing it too, thinking that the public hasn't recognized that the majority of these smear jobs and violent "protests" are being celebrated by the Dems and Dems/Press.
And the Dems/Press is stuck on these crazy positions.
The Roadrunner, stops and watches the Cayote run off the cliff...
99% of people don’t recognize logos any way................
99% of people don’t recognize logos any way................
(Reading through her biography, Hamilton is also a mother, a wife, and a Christian woman who is clearly passionate and determined in not letting that moment as a child hold her back.
The Daily Mail reported she has also rightfully spoken out against so-called transgender athletes.)
They rebelled against having a Christian woman who rightfully protested Satan’s Lie of “Transgender”...
By using a Godless Reprobate “Transgender”....
Now their sales are tanking...
GOOD JOB!! 👍👍👍 😃😀🤣🤣🤣
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