Posted on 08/05/2025 8:24:58 PM PDT by Enterprise
This week, Levi's tried to counter Sweeney's promo for American Eagle jeans by creating their own ad featuring one of the biggest celebrities on the planet, Beyoncé.
Beyoncé stars in new ad campaign for Levi’s.
The singer appears with blonde curly hair in new photos released by the jeans brand.
It comes amid Sydney Sweeney’s new American Eagle ad being criticized by liberal activists who have claimed it is ‘racist.’
(Excerpt) Read more at twitchy.com ...
I haven’t bought a pair - or anything Levi’s-related - in over 40 years.
NOT since I learned they were a major funding source for Sarah Brady’s anti-civil rights group “Handgun Control, Inc.,” and were behind victim disarmament cults in several states.
Lee, DG for me.
Until I dig into their “good corporate citizen” NGO support files or learn otherwise.
LOL
It was a stupid move by Levi.
One looks at the ad and one thinks of the AE ad.
My gen Z’er doesn’t own and has never worn and has zero interest in jeans.
Jeans might as well be knickers to the younger generations.
I didn’t know Levis was still in business. It’s about time they did something.
There are no clothes made in America. (With some custom exceptions)
The Levi ads were made before the AE ads.
Dropped them because their quality went to crap, and they raised their prices to absurd levels for it. Born in the 70s, came of age in the 80s.. Levi’s at one point was the only brand I owned when it came to denim.
Then they started cutting corners on quality, and jacking the prices up absurdly. Somewhere in the late 90s, maybe early 2000s I trashed them as a brand, not a single pair lasted a year by that point. This was long before the CEO came out saying stuff like don’t wash your jeans, and all the other woke nonsense. He didn’t even become CEO until 2011.
Company lost me as a customer over simply bad business, provided no value. I have no problem paying more for quality, but Levi’s quality went to abject crap... which is funny because that was what originally made them popular. The riveted construction made them more durable etc, way back in the day.
Doesn’t matter.
I’ve had two pair of well fitting Wrangler jeans for 20 years. I take good care of them, they’re well made and I think I paid about 12 bux for each at a Walmart. I guess I’m not AE’s target.
My teen daughter has a few pairs of jeans, but they are largely the kind that come pre ripped etc... and believe it or not, she prefers, and has preferred for years, a particular style made by American Eagle. I don’t know why she prefers that particular make and style, but if she buys jeans that is where she wants them from and has for years now.
Purely coincidental, has nothing to do with the current ad campaigns... On another note at one point in my career I was interviewed for a job with the company, they are based out of Pittsburgh.
“Now, the Right is having a conniption over Beyoncé’s jeans ads?”
In AE ads, Sweeney is authentic. Beyonce is trying to be white, i.e., inauthentic.
Wrangler became my go to brand when I tossed Levi’s after their quality went to crap in the late 90s, early 2000s.
Have always delivered good value for the price.
I buy my jeans at goodwill for $8 a pair. Levis, Gloria Vanderbilt, etc.
Wikipedia: Rep. Dan Goldman (D-NY) is an heir to the Levi Strauss & Co. fortune.
Tryna be whyte
Ahoy Cap’n! Gilligan’s Island ahead!
lost me as a customer over simply bad business, provided no value.
Wore Levis in the 70’s & 80’s exclusively, and when the jeans wore or got holes and fringes, sold them in a college town where they were worn for years more. Until the fabric changed, and the 501 button fly jeans were made in different countries and varied too much in fit. Switched to other brands.
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