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Excerpt - Hydrox, the defunct chocolate-sandwich wafer, is returning for one more rematch with its nemesis, the Oreo. Bowing to more than 1,300 phone inquiries, an online petition with more than 1,000 signatures and Internet chat sites lamenting the demise of the snack, Kellogg Co. has decided to temporarily relaunch Hydrox, the left-for-dead cookie. WSJ's Christopher Rhoads speaks to Adam Najberg about Hydrox cookies, and why consumers are fighting to bring back the defunct chocolate-sandwich wafers. (May 28) "These loyalists can be proud to know they've been heard," says Brad Davidson, head of Kellogg's snack division. Kellogg quietly killed off...

Robert Fliegel was craving a Hydrox. The 52-year-old computer consultant says he always liked the way the chocolate sandwich cookie, which he found crisper than Oreos, "stood up to the milk" when dunked. But Mr. Fliegel, who used to be able to devour an entire package of the crème-filled biscuits in a sitting, couldn't find them in any stores near his East Stroudsburg, Pa., home. Only when he went online a few months ago to try to order some did he learn the truth: Hydrox is dead. In 2003, without warning or announcement, Kellogg Co. killed off the cookie --...

On the heels of last season’s record-setting Red Kettle Campaign – in which $30 million was raised for The Salvation Army in red kettles outside Wal-Mart and Sam’s Club locations – the nation’s largest retailer announces today its continued support for the nonprofit organization this holiday season. This year, in addition to inviting red kettles back in front of its stores, Wal-Mart is hosting a flurry of other holiday activities aimed at raising even more money for those in need. These include: •    Bells Ringing Across America – For the second year, Wal-Mart and Sam’s Club associates are participating in...

See for example this thread first. So it seems now that Kellogg has caved Changing the breakfast cereals you craved Cause it is no mean feat if your cereal's not sweet I'd go so far to call it depraved. :-)

If you spend any time in the cereal aisle, I don't have to tell you that the folks who make Pop-Tarts are always coming up with crazy new combinations of flavors. But you may not realize that for every new variety of toaster pastry that makes it to the greengrocer's shelves, there are dozens of experimental flavors that don't make the cut. Here are some concepts that were rejected, for one reason or another. THERE ARE MORE! Please see More rejected Pop-Tart flavors.

Suit seeks to stop Kellogg from targeting kidsCHICAGO (Reuters) - A consumer group wants to keep Tony the Tiger from promoting sugary cereals on the SpongeBob SquarePants cartoon show, or anywhere else kids are watching. The Center for Science in the Public Interest on Wednesday announced legal action to try to stop the Kellogg Co., maker of cereals like Frosted Flakes, and Nickelodeon cable network Viacom Inc., from marketing junk food to children. A planned lawsuit will ask a Massachusetts court to stop the companies from marketing junk foods in venues where 15 percent or more of the audience is...

Are you not inspired and uplifted by the story of Carlos Gutierrez? When Gutierrez was but six years old, he and his family left their home in Havana, Cuba, for a vacation in Miami, unaware that they would never return to their homeland. Fidel Castro and his communists took over the island, confiscated the pineapple exporting business and property of Carlos Gutierrez’s father, and prohibited his family from returning. The Gutierrez family was forced to start anew in an unfamiliar place with an uncertain future. Carlos’s father worked for Heinz and began another business, though it was hit hard by...

<p>WASHINGTON (AP) President Bush has chosen Carlos Gutierrez, chief executive officer of Kellogg, to be secretary of commerce.</p>

Halliburton's division Kellogg, Brown & Root has a long history of no-bid contracts with the government, but much more important, it was Brown & Root that made plenty of money during the Johnson Administration.

GRAND RAPIDS, Mich. (AP) -- Kellogg Co., the world's leading cereal producer, said sales growth and the successful execution of its business strategy contributed to a 16 percent jump in second-quarter net earnings, beating Wall Street's expectations. ADVERTISEMENT Profits increased to $237.4 million, or 57 cents per share, compared with $203.9 million, or 50 cents per share, during the same period a year ago. The results, released Monday, were 3 cents higher than the consensus forecast of 54 cents per share by analysts surveyed by Thomson First Call. Sales rose 6 percent to $2.39 billion in the April-June quarter, from...

(Hartford-AP, June 30, 2004 2:00 PM) _ Spiderman has a new nemesis. It's the multi-armed, litigating creature known as -- Attorney General Richard Blumenthal. The battle is not over world domination. It's a lighting problem and cereal. Blumenthal wrote a letter to the Kellogg company today asking for boxes of Rice Krispies that contain a "Spidey Signal" toy pulled from store shelves. Blumenthal claims the toys violate the state's zero-tolerance mercury law. He says the mercury batteries needlessly imperil the environment. The promotion is timed with the premiere of the expected summer blockbuster "Spider-Man 2," which debuts in theaters today....

TIKRIT, Iraq - An American civilian contractor was killed Tuesday when a remote-control bomb exploded under the truck he was driving north of Tikrit, the U.S. military said. The contractor was employed by Kellogg Brown & Root, a subsidiary of Halliburton, a Houston-based oilfield-services and construction company. Halliburton, the former company of Vice President Dick Cheney (news - web sites), has major contracts for reconstruction in both Iraq (news - web sites) and Afghanistan (news - web sites). Maj. Brian Luke, of the 4th Infantry Division, said the five- vehicle convoy was traveling from Baghdad when it was attacked. Insurgents...