It is a goofy rule. Like the Dez Bryant “non-catch” because he didn't make a football move. But a rule none the less.
Frankly, I don't even care about the Super Bowl this year. I don't care for either team. Don't particularly like Katy Perry at half time and the commercials aren't that good anymore. Besides, I have traditionally eaten queso during the SB and can't anymore due to cholesterol. What's the point?