Posted on 01/16/2024 7:37:55 AM PST by SeekAndFind
The prominent online dating service eHarmony is facing backlash from the conservative Christian group One Million Moms for its recent LGBT-inclusive advertisement featuring a lesbian couple in a domestic setting.
The commercial is part of eHarmony’s “Get Who Gets You: Warm Laundry” campaign, which, One Million Moms says, is “normalizing and glamorizing the LGBTQ lifestyle.”
In the commercial, a lesbian couple is shown intimately lounging on a couch, their legs entwined and heads close together. As the laundry cycle completes, one of the women stands to collect the clothes while her partner sprawls on the bed. The scene continues with the first woman carrying the warm laundry to the bedroom. Standing next to the bed, she playfully cascades the laundry over her partner, then bends down for a kiss, hidden amid the clothes.
Throughout the advertisement, “Lost in Love” by Toodlum Barker & Emil Lomax sets a romantic tone in the background. The commercial wraps up with eHarmony's slogan, “Get Who Gets You.”
The group, in an online petition, says the ad is an attempt to “brainwash” both children and adults.
Such representation goes against biblical teachings, One Million Moms says, citing Romans 1:26-27 from the Bible. The group is urging eHarmony to withdraw the advertisement, saying it pushes a “liberal LGBTQ agenda” during prime family viewing hours.
This controversy is not eHarmony’s first encounter with issues surrounding sexual orientation.
In 2007, the company was sued for not offering services to gays, lesbians and bisexuals. The lawsuit, filed in Los Angeles Superior Court on behalf of Linda Carlson, accused eHarmony of discrimination based on sexual orientation. Carlson, denied access to the dating service due to her sexual orientation, alleged discrimination in eHarmony’s policies.
The company, founded in 2000 by Evangelical Christian Dr. Neil Clark Warren, had strong ties with the religious conservative group Focus on the Family at the time. Warren, CEO of eHarmony, has publicly addressed the impact of the same-sex marriage debate on his company.
In an interview with Yahoo! Finance, Warren, a self-described “passionate follower of Jesus,” expressed his exhaustion with the controversy and its detrimental effects on eHarmony. He recounted the backlash from the Christian community following the launch of Compatible Partners, a service catering to same-sex couples, as part of a settlement in a 2008 New Jersey discrimination case.
Warren’s efforts to reconcile his company’s services with broader societal changes have been evident. A 2005 USA Today article highlighted his attempts to distance eHarmony from its Evangelical roots, particularly its association with Focus on the Family. Warren’s strategy aimed to make eHarmony more inclusive, catering to a diverse audience beyond its initial Christian-oriented user base.
eHarmony is an online dating website that uses patented algorithms to match singles via 29 compatibility dimensions.
When visiting other online dating websites for single Christians, such as ChristianMingle.com and Christiansingles.com, only heterosexual pairing options are offered.
SOURCE: https://money.cnn.com/2016/02/12/technology/eharmony-neil-clark-warren/index.html
In 2005, the company was sued for discrimination of same-sex couples. To settle a lawsuit, eHarmony in 2009 launched Compatible Partners, a site for gay and lesbian singles.
When it did so, Warren says 350,000 of its members fled eHarmony out of principle. The company originally started as a Christian dating site and Warren himself is an evangelical.
“We’ve suffered from the contentiousness of that topic,” Warren said, who added that it wasn’t about being anti-gay.
“We didn’t want to pretend to be experts on gay and lesbian couples,” said Warren. “We’re not anti-gay at all ...It’s a different match.”
Warren says the company — which uses its patented algorithm to connect people based on 29 dimensions of compatibility — is now seeing success in matching up gay and lesbian singles on Compatible Partners.
Do they have matchmaking on that site for transsexual people?
Just wondering , because if we have to be inclusive , that would go far beyond just having matchmaking for homosexuals.
Wow! Is there anything that’s not infiltrated?
used to be a dating site christian mingle and it was not godly.
Maybe off topic but what’s with all these online matchmaking sites, including some which are for Christians?
How is it we’ve reached a point , where a fine Christian young lady is going to go on these sites to try to find a compatible man? And vice versa, a good Christian man is trying to find a compatible Christian lady?
Is it that hard to meet compatible people in real life as opposed to going online nowadays? For Christians in particular, aren’t they meeting compatible people at their Church ,assuming they go to church?
I’ve been out of the dating world for decades , so I’m just not with it, as far as how the modern world looks at this subject.
8n some places it is hard to meet others- small put fo the way towns, no real good churches or youth groups in the area, not a lot tO choose from- some folks just get desperate thinking they might just end up alone in a way out of the way area-
Imagine the settlers who lived way out on the prairies- nearest neighbor 50 miles away or so- now they had it rough
I remember their getting sued for not offering services to non-heterosexuals. I am sure there are dating sites exclusively for non-heterosexuals. Do they ever get sued by heterosexuals?
When will the team up with NAMBLA to help our elected officials get hooked up?
Even Billy Graham’s magazine Christianity Today has been reported as contributing to the democrats exclusively in the past 8 years.
This is news? Every commercial I see on mainstream TV either openly or suggestively features a same-sex couple, rainbow clothing or other symbol of the “gay” lifestyle. I am glad to hear at least one Christian group finally has the courage to speak up, but that cow was out of the barn a long time ago.
To anyone born in the US after 1980, the LGBT lifestyle is just another option to choose from, no moral or spiritual values attached. The education/entertainment/social media complex has seen to that. Not sure how, if ever, that can be reversed.
Website was dubious at the outset. Brokering dating between strangers is not what a pastor should be involved in.
When it went gay he should have cancelled it, but obviously the money was too good. He has his filthy lucre.
Now it is an instrument for gay hookups. Scandalous.
Imho, Warren should have either appealed the court decision, or closed up shop. His immortal soul is surely worth more than whatever money he would have lost.
I could relay so many bad things about eHarmony, but I won’t. Needless to say, I’ve seen far more people put into harmful relationships because of that website than those put into good ones.
I walked into a phone conversation while in a store. Some guy was talking to someone else and said “Stay away from the women on eHarmony. They’re crazy.”
made me laugh.
But what was the origin of those reports? Could be some pagan stirring up trouble in the Christian communities.
No, its all infiltrated by globo****.
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